“The win tells us our ISC program succeeds in prepping students for today's marketing communications climate where clients count on synergy for an effective, cost-efficient campaign. Whether students set their career sights on Atlanta, New York, Lexington -- anywhere, the ones who dig into our ISC program are ready.”
-- Scott Whitlow,
May 2, 2003 (Lexington, Ky.) -- Members of the University of Kentucky’s Integrated Strategic Communications (ISC) Capstone/Campaign course won first place honors over eight other regional schools at the American Advertising Federation Fifth District Student Advertising Competition in Cincinnati, Ohio, April 26.
The event culminated a semester-long project to develop an advertising campaign for the Toyota Matrix XR. The students worked as a mock advertising agency to conceive the campaign from start to finish. Ending with an actual sales pitch, a five-person presentation team delivered the final proposal to a panel of industry judges.
The presentation team was selected by fellow classmates as well as course sponsor and journalism professor Scott Whitlow, who is also director of the ISC program in the College of Communications and Information Studies.
Team members were ISC students Andy Ottney, of Columbus, Ohio; Emily Ho, Lexington; Skip Burke, Nicholasville; Kaci Prunty, of Greenville, Ky., and Niki Parsons of Hebron, Ky. The five students will now participate in the AAF National Student Advertising Competition at the Century Plaza Hotel in Los Angeles, Calif., in early June.
“The win tells us our ISC program succeeds in prepping students for today's marketing communications climate where clients count on synergy for an effective, cost-efficient campaign,” Professor Whitlow said. “Whether students set their career sights on Atlanta, New York, Lexington -- anywhere, the ones who dig into our ISC program are ready.”
The AAF's National Student Advertising Competition gives more than 3,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Sixteen schools are selected to present their campaigns to a panel of industry executives at the AAF National Conference.