Contact: Kelley Bozeman

In the category for schools with enrollment of 20,000 or more, UK’s recruitment poster and Schedule of Classes book received top honors, garnering gold awards, and the university’s recruitment video received a silver award. A recruitment magazine advertisement and UK’s lead brochure received bronze awards. UK’s viewbook, television advertisement, and complete recruitment package – which includes the Schedule of Classes and Bulletin – received merit awards.

LEXINGTON, Ky. (Feb. 6, 2004) -- For the second consecutive year University of Kentucky admission and recruitment publications have received national recognition at the Annual Admissions Advertising Awards sponsored by Admissions Marketing Report, the national newspaper of admissions marketing.

In the category for schools with enrollment of 20,000 or more, UK’s recruitment poster and Schedule of Classes book received top honors, garnering gold awards, and the university’s recruitment video received a silver award. A recruitment magazine advertisement and UK’s lead brochure received bronze awards. UK’s viewbook, television advertisement, and complete recruitment package – which includes the Schedule of Classes and Bulletin – received merit awards.

Jacquie Hager, associate registrar, and Matt Patterson, publications manager in the Office of Undergraduate Admission and University Registrar, coordinated and implemented the publications’ content, format and designs.

“I am pleased with our increased visibility and the higher standards that the university has placed on our recruitment materials,” said Don Witt, university registrar and director of admission.

Over 700 institutions vied in the competition which was judged by a panel of industry specialists. Criteria included professionalism in quality, creativity and message effectiveness.