Recruiting Publications; National Honors

UK has participated in the national competition for the past three years, winning awards every year. Marketing specialists from across the country judged over 700 entries based upon message creativity, execution and overall impact.

LEXINGTON, Ky. (Feb. 14, 2005) -- The 20th Annual Admissions Advertising Awards, sponsored by the Admissions Marketing Report, have been announced and the University of Kentucky has received national recognition for the third consecutive year.

In the category for schools with enrollments of 20,000 or more, UK’s video viewbook received gold honors. Silver honors went to UK for single spots in newspaper ads and single spots in magazine ads. In addition to these three honors, UK was also awarded bronze in categories for poster, viewbook, and television spot in a series. The UK single television spot won merit honors.

The Office of Undergraduate Admission and University Registrar produced the publications and submissions. Jacquie Hagar, associate registrar, felt the honors to be “very rewarding” to the university.

“These awards are very significant. We have received excellent feedback from prospective students and their parents,” said Don Witt, UK’s assistant provost for enrollment management. Witt expressed the importance of the recognition and said, “The overall recruitment campaign is working very well. It’s a true reflection of the dedication of the staff.”