No day like today
This is a day of renewed hope and a rejuvenated determination.
This is a day we are reconnected to the possibility and the promise of a campus free from violence and fear of violence. This is a day we reclaim our truth that power-based personal violence is not inevitable.
Because this is the day we are connected to the power of you.
Each one of you, in your decision to do your small part, is becoming part of creating a visible, powerful, transformative cultural shift. Each one of you, by equipping yourselves to become active agents of change – is contributing to the unprecedented potential to actually, measurably, reduce violence on our campus. For a long time, those who were actively violent outnumbered those who actively opposed violence to a staggering degree. But at a breath-taking pace - those willing to actively, visibly oppose violence, intervene in high risk situations and stand up for victims - will grow from dozens, to hundreds, to literally thousands. Today is a good day.
Your contribution is necessary. Your voice is powerful. Your commitment is our hope. Together, let’s end some violence. There’s no day like today.
VIP’s Violence Prevention Strategy
The Goal:
To create a critical mass of individuals within the UK community who are willing and able to do their small part to end violence on our campus.
The Heart:
We utilize a community level approach to violence prevention that harnesses the power of peer influence to create culture change. The program targets all community members as potential bystanders, and seeks to engage them, through awareness, education and skills-practice, in proactive behaviors that establish intolerance of violence as the norm, as well as reactive interventions in high-risk situations – resulting in the ultimate reduction of violence.
The Brains:
Ending violence is too urgent to just “make it up as we go along” or “do what we’ve always done.” In order to maximize the likelihood of success, our strategy is based on bodies of research that inform every aspect of our prevention model. Research is drawn from Social Psychology, Marketing, Perpetration, Prevention, and Communications and includes topics such as Social Diffusion Theory, Re-Branding, Perpetrator Patterns, Peer Influence, and Bystander Dynamics. By using the best from other fields and implementing strategies that have already proven effective in other domains, we increase the likelihood of implementing a strategy that is maximally efficient and effective in reducing violence in our campus community
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