310M Lucille Little Fine Arts LibraryContact: Lindsay Vance - lindsay.vance@uky.edu
The integrated strategic communication major prepares students for careers in the allied areas of promotional communication, including advertising, public relations, direct response communication, sales promotion and social media promotion. The major stresses a strategic approach to communication initiatives and is designed to build analytical, critical thinking, writing and presentation skills. ISC graduates enjoy highly diverse career destinations.
Total Hours Required for Degree: 120 - 127
UKY Major Map
Integrated Strategic Communication (ISC)
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Freshman Year Credit Hours: 31 - 32
Fall Semester
16 - 17
UK Core - Comp. & Comm. I
3
UK Core - Quantitative Foundations
3 - 4
UK Core - Arts and Creativity
3
UK Core - Humanities
3
PSY 100 | PSY 100 - INTRODUCTION TO PSYCHOLOGY
4
Spring Semester
15
UK Core - Comp. & Comm. II
3
UK Core - Natural, Physical and Math
3
UK Core - Global Dynamics
3
UK Core - Community, Culture and Citizen
3
ISC 161 | ISC 161 - INTRODUCTION TO INTEGRATED STRATEGIC COMMUNICATION
3
Sophomore Year Credit Hours: 28 - 32
Fall Semester
13 - 16
UK Core - Statistical Inferential Reason
3
ISC 261 or JOU 204
3
Course in Minor
3
Elective in "science"
3
Elective
1 - 4
Spring Semester
15 - 16
ISC 311 | ISC 311 - ETHICAL, LEGAL, AND SOCIAL ISSUES IN ISC
3
ISC 321 | ISC 321 - RESEARCH METHODS FOR THE INTEGRATED STRATEGIC COMMUNICATION PROFESSIONAL