Contact: Matthew Quarles - matthew.quarles@uky.edu
Develop the tools to succeed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more.
Total Hours Required for Degree: 120 - 123
UKY Major Map
Marketing
{DATE l, F d, Y}
Freshman Year Credit Hours: 32 - 35
Fall Semester
16 - 19
UK Core - Comp. & Comm. I
3
MA 109 | MA 109 - COLLEGE ALGEBRA
3 - 5
UK Core - Humanities
3
UK Core - Community, Culture and Citizen
3
UK Core - Global Dynamics
3
UK 101 | UK 101 - ACADEMIC ORIENTATION
1 - 2
Spring Semester
16
UK Core - Comp. & Comm. II
3
MA 123 | MA 123 - ELEMENTARY CALCULUS AND ITS APPLICATIONS
4
UK Core - Social Sciences
3
UK Core - Arts and Creativity
3
UK Core - Natural, Physical and Math
3
Sophomore Year Credit Hours: 31
Fall Semester
16
AN 105 | AN 105 - BUSINESS APPLICATIONS OF SPREADSHEETS
1
ACC 200 | ACC 200 - INTRODUCTION TO ACCOUNTING FOR DECISION MAKERS
3
ECO 201 | ECO 201 - PRINCIPLES OF ECONOMICS I
3
STA 296 | STA 296 - STATISTICAL METHODS AND MOTIVATIONS
3
MKT 300 | MKT 300 - MARKETING MANAGEMENT
3
Elective
3
Spring Semester
15
ECO 202 | ECO 202 - PRINCIPLES OF ECONOMICS II
3
ACC 201 | ACC 201 - FINANCIAL ACCOUNTING
3
MGT 301 | MGT 301 - INTRODUCTION TO MANAGING ORGANIZATIONS
3
MA 162 | MA 162 - FINITE MATHEMATICS AND ITS APPLICATIONS
3
Elective
3
Junior Year Credit Hours: 27
Fall Semester
12
MKT 310 | MKT 310 - CONSUMER BEHAVIOR
3
ECO 391 | ECO 391 - ECONOMIC AND BUSINESS STATISTICS.
3
AN 300 | AN 300 - INTRODUCTION TO BUSINESS ANALYTICS
3
Elective
3
Spring Semester
15
CIS 300 | CIS 300 - STRATEGIC BUSINESS AND PROFESSIONAL COMMUNICATION
3
FIN 300 | FIN 300 - CORPORATION FINANCE
3
MKT 340 | MKT 340 - INTRODUCTORY MARKETING RESEARCH
3
MKT 300 level and above
3
Elective
3
Senior Year Credit Hours: 30
Fall Semester
15
MKT 300 level and above
3
MGT 340 | MGT 340 - ETHICAL AND REGULATORY ENVIRONMENTS OF ORGANIZATIONS
3
Elective
3
Elective
3
Elective
3
Spring Semester
15
MKT 450 | MKT 450 - MARKETING STRATEGY AND PLANNING