UK Major Template

Monday - May 29, 2017

Marketing (BBA) | Gatton College of Business & Economics

· Contact: Grayson Jenkins - grayson.jenkins@uky.edu

Develop the tools to succed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more. 

Freshman Year

Fall Semester

UK 101 - ACADEMIC ORIENTATION - 1

UK Core - Comp. & Comm. I - 3

MA 109 - COLLEGE ALGEBRA - 3

UK Core course - 3

UK Core course - 3

UK Core course - 3

Total Hours: 17

Spring Semester

UK Core - Comp. & Comm. II - 3

MA 123 - ELEMENTARY CALCULUS AND ITS APPLICATIONS - 4

UK Core course - 3

UK Core course - 3

UK Core course - 3

Total Hours: 16

Total Freshman Hours: 33


Sophomore Year

Fall Semester

ECO 201 - PRINCIPLES OF ECONOMICS I - 3

ACC 201 - FINANCIAL ACCOUNTING I - 3

MA 162 - FINITE MATHEMATICS AND ITS APPLICATIONS - 3

MKT 300 - MARKETING MANAGEMENT - 3

Elective - 3

Total Hours: 15

Spring Semester

ECO 202 - PRINCIPLES OF ECONOMICS II - 3

ACC 202 - MANAGERIAL USES OF ACCOUNTING INFORMATION - 3

MGT 301 - BUSINESS MANAGEMENT - 3

STA 296 - STATISTICAL METHODS AND MOTIVATIONS - 3

Elective - 3

B&E 105 - TECHNOLOGY FOR BUSINESS SOLUTIONS - 1

Total Hours: 16

Total Sophomore Hours: 31


Junior Year

Fall Semester

MKT 310 - CONSUMER BEHAVIOR - 3

FIN 300 - CORPORATION FINANCE - 3

ECO 391 - ECONOMIC AND BUSINESS STATISTICS. - 3

CIS 300 - STRATEGIC BUSINESS AND PROFESSIONAL COMMUNICATION (W) - 3

Elective - 3

Total Hours: 15

Spring Semester

MKT 340 - INTRODUCTORY MARKETING RESEARCH - 3

MKT 300 level and above - 3

AN 300 - ANALYZING BUSINESS OPERATIONS - 3

Elective - 3

Elective - 3

Total Hours: 15

Total Junior Hours: 30


Senior Year

Fall Semester

MKT 300 level and above - 3

MGT 340 - ETHICAL AND REGULATORY ENVIRONMENT - 3

Elective - 3

Elective - 3

Elective - 3

Total Hours: 15

Spring Semester

MKT 450 - MARKETING STRATEGY AND PLANNING - 3

MKT 300 level and above - 3

Elective - 3

Elective - 3

Elective - 3

Total Hours: 15

Total Senior Hours: 30


Total Minimum hours Required for Degree: 120 hours

University of Kentucky is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, masters, and doctorate degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097, call 404-679-4500, or online at www.sacscoc.org for questions about the accreditation of University of Kentucky.

Current UK students: Please login to http://myUK.uky.edu to access your personalized major template and degree audit via the Graduation Planning System (GPS). This major template is the curriculum requirements for completion of the degree program only and is not a personalized audit based on your completed coursework. This major template does not reflect entrance requirements for selective majors. Please consult with the college to learn more about admission to this major.