Marketing

Gatton College of Business & Economics

Contact: Rachel Clark - rachel.clark@uky.edu
Develop the tools to succed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more. 

Total Hours Required for Degree: 120 - 121

UKY Major Map Marketing {DATE l, F d, Y}

Freshman Year Credit Hours: 32 - 33

Fall Semester

16 - 17
UK Core - Comp. & Comm. I
3
MA 109 | MA 109 - COLLEGE ALGEBRA
3
UK Core course
3
UK Core course
3
UK Core course
3
UK 101 | UK 101 - ACADEMIC ORIENTATION
1 - 2

Spring Semester

16
UK Core - Comp. & Comm. II
3
MA 123 | MA 123 - ELEMENTARY CALCULUS AND ITS APPLICATIONS
4
UK Core course
3
UK Core course
3
UK Core course
3

Sophomore Year Credit Hours: 31

**Apply for Upper-Division**

Fall Semester

15
ECO 201 | ECO 201 - PRINCIPLES OF ECONOMICS I
3
ACC 201 | ACC 201 - FINANCIAL ACCOUNTING I
3
STA 296 | STA 296 - STATISTICAL METHODS AND MOTIVATIONS
3
MKT 300 | MKT 300 - MARKETING MANAGEMENT
3
Elective
3

Spring Semester

16
ECO 202 | ECO 202 - PRINCIPLES OF ECONOMICS II
3
ACC 202 | ACC 202 - MANAGERIAL USES OF ACCOUNTING INFORMATION
3
MGT 301 | MGT 301 - BUSINESS MANAGEMENT
3
MA 162 | MA 162 - FINITE MATHEMATICS AND ITS APPLICATIONS
3
Elective
3
B&E 105 | B&E 105 - TECHNOLOGY FOR BUSINESS SOLUTIONS
1

Junior Year Credit Hours: 30

Fall Semester

15
MKT 310 | MKT 310 - CONSUMER BEHAVIOR
3
ECO 391 | ECO 391 - ECONOMIC AND BUSINESS STATISTICS.
3
CIS 300 | CIS 300 - STRATEGIC BUSINESS AND PROFESSIONAL COMMUNICATION (W)
3
FIN 300 | FIN 300 - CORPORATION FINANCE
3
Elective
3

Spring Semester

15
MKT 340 | MKT 340 - INTRODUCTORY MARKETING RESEARCH
3
MKT 300 level and above
3
AN 300 | AN 300 - ANALYZING BUSINESS OPERATIONS
3
Elective
3
Elective
3

Senior Year Credit Hours: 27

**Register for Commencement**

Fall Semester

15
MKT 300 level and above
3
MGT 340 | MGT 340 - ETHICAL AND REGULATORY ENVIRONMENT
3
Elective
3
Elective
3
Elective
3

Spring Semester

12
MKT 450 | MKT 450 - MARKETING STRATEGY AND PLANNING
3
MKT 300 level and above
3
Elective
3
Elective
3

University of Kentucky is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, masters, and doctorate degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097, call 404-679-4500, or online at www.sacscoc.org for questions about the accreditation of University of Kentucky.

Current UK students: Please login to http://myUK.uky.edu to access your personalized major map and degree audit via the Graduation Planning System (GPS). This major map is the curriculum requirements for completion of the degree program only and is not a personalized audit based on your completed coursework. This major map does not reflect entrance requirements for selective majors. Please consult with the college to learn more about admission to this major.