These resources can help you build, strengthen, or reevaluate your marketing plan.
A publication and presentation to help you make production planning decisions based on your marketing plan for the year.
MarketReady addresses the market development risks and relationships small farmers and ranchers must manage as they seek to develop supplier relationships with restaurants, grocery, wholesale and foodservice buyers.
Also see the CCD produced profile for MarketReady.
Whether you are a producer looking to reach new markets; a buyer wanting to connect with local or specialty suppliers; or a consumer looking for goods and services in your area MarketMaker is a must-have resource.
Also see the CCD produced profile for Kentucky Market Maker.
Kentucky Department of Agriculture Marketing Resources
Selected Publications & Directories:
Alternative Markets for the Individual Producer - From North Dakota State University
Direct Marketing - Part of the Appropriate Technology Transfer for Rural Areas (ATTRA) Business Management Series
Entrepreneurs and their Communities - A Cooperative Extension Service guide to entrepreneurship
Fall Opportunities for Direct Marketing Produce - from N.C. State University
FarmerDirect2you - Nationwide farm directory organized by region
Legal Guide for Direct Farm Marketing - from Drake Agricultural Law Center
Marketing-Focused Groups and Centers
AgMRC Agricultural Marketing Resource Center - An informational resource for value-added agriculture
Horticultural Business Management and Marketing Program - From Cornell University
Marketing News and Periodicals
Horticultural Business Information Network - From Texas A & M University
The Packer - A weekly newspaper covering the fresh fruit and vegetable industry
Perishable Pundit - A forum for the discussion and analysis of perishable food issues
Produce Business - A monthly magazine covering the produce business
USDA Market News Wholesale terminal market and shipping point prices