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September 22, 2012, 9:00 am
209 Pence Hall (map it)

On September 22, the College of Design will host a day-long symposium entitled "Design Research: Four Examples from Scandinavia". Guests from design firms and universities in Sweden, Norway, and Finland will discuss with CoD faculty the implications of pursuing design as research in both public and private contexts.

This event, open only to CoD faculty and invited guests, explores the transition from designs based on the creative process to those catalyzed by research methods.

Designers design; they don't do research. At least this was the case until about a decade ago, when it became noticeable that the conception of design as research influenced projects other than those in technology and history. Rather than engage in research, designers long preferred to focus on their creative process. While they certainly embraced the systematic process of research with its constraints, hypotheses, experiments, and evaluations, they viewed research as secondary to imaginative thinking, the unsystematic process at the heart of creativity. But recently, there has been a change. Designers are finding that a conception of their work as research may enrich the creative process not limit it. Research has changed the design team, transformed constraints into advantages, and expanded the definition of a design project to include more than interiors, buildings and contexts. This is especially true in Scandinavia, where research thinking has permeated both academic institutions and practice.
Click here to watch the videos.