Professors Filson and Rohrbacher present at panel in Rotterdam
November 4, 2013 | School
Assistant Professors Anne Filson and Gary Rohrbacher presented at "New Technologies, New Business Models for Architects" at Het Niewe Instituut in Rotterdam, The Netherlands on November 11. They were joined by Ben van Berkel, Pierre Bismuth, One Architecture, and Jelle Feringa on a panel moderated by Nanne de Ru.
Digital technology has changed the business of architecture. The traditional designer-engineer-contractor model is becoming out of date. New production techniques are entering the building industry: mass-production of building elements, digital fabrication, DIY. New scales, both bigger and smaller, challenge the position and role of the designer. Design itself is rapidly becoming more and more democratic and community based.
Architecture is in essence one of the best-suited design disciplines for ‘open source design’: it is technically relatively simple, and it has a history of architects and builders copying elements of earlier works. And what do architects do these days? Are they designers of buildings? Of ideas? Of processes? Of communities? Are they consultants, coaches, activists, builders, members, or are they simply unemployed? Do architects initiate, share, invest? Where is the architect’s knowledge presently of greatest necessity and value? Can architects show a new value proposition to the marketplace? Who does the architect work for? Clients? Consumers?
Within the framework of A Mies for All, a seminar at Het Nieuwe Instituut will explore the new business models for architects that come from these changes.
Dragons Den from The New Institute on Vimeo.