Organic Marketing for All

9 a.m. to noon ET, at the Bourbon County Extension Office, Paris, KY. In this Organic Association of Kentucky workshop tailored specifically to marketing organic products, the UK Center for Crop Diversification will present several modules from its Marketing for All curriculum. Participants will discover fundamental marketing topics such as knowing your product, understanding your market and customers, and promoting your business. Through discussion, real farm Q&A, and market research, we’ll dive deeper into pricing strategies and the art of persuasive messaging. Participant interaction will help us design 2019 workshops geared toward grower and producer needs. This field day is geared toward production farmers who are interested in selling organic products, and/or improving and expanding their markets. Registration is recommended. Cost is $5 for OAK members; $10 for non-members. For details, go to https://www.oak-ky.org/field-days.