Kelley Bozeman
Kelley Bozeman

November 08, 2018


College/Unit: Public Relations and Marketing

What services do you and your teammates provide to campus?

The Office of Public Relations and Marketing is committed to telling the UK story and managing the University’s brand through strategic communication efforts. Our team offers counsel and guidance to all colleges and departments on public relations and marketing needs.

 

The team builds and shares the University’s stories by effectively communicating through news releases, media advisories, press conferences, special events, social media, and through integrated marketing efforts by connecting with various external audiences to spread the UK story when and where appropriate.

Tell us about your collaboration with ITS and the ITS services that your department utilizes:

Our two offices are intertwined. While our team provides the forward-facing products - www.uky.edu, UKnow and design support for the digital signage in the Gatton Student Center and throughout campus - the ITS team works tirelessly behind the scenes to support those products. UK PR and Marketing also assists with Enrollment Management and UK Housing and Dining marketing efforts and the communications pieces that are sent to both current and prospective students. The data support provided to us by ITS is invaluable.