The FF@ logo   

Designed by Creed Taylor Creed in 1995 at the request of Ben Benoit (Pebble Creek Trading Co.), the current logo has evolved as the most widely accepted FF@ logo. In addition to caps and pins, it has been put on flyfishing shirts, sweatshirts, aprons, polo jerseys, denim shirts, and decals. It even graces cigar tubes!

Creed's logo has some significance in that it is designed with a classic wet fly over the "i" and the bottoms of the "L's" are hook shaped.

FF@ hats, pins, and cigar tubes