Advertising

As you delve into analyzing advertisements and create a Bordo-like discussion of a defined advertising campaign, it's important that you have access to that campaign.  Television commercials are especially difficult to "read" since they only come on periodically.  As such, I've provided you with some starting points here, including sources of commercials on the web and quality analysis that will help get your ideas flowing.

For a plethora of commercials, visit AdvertisementAve.com.  You might also want to try a site called YouTube.com.

Campaigns

Each of these products or companies have launched distinct advertising campaigns that are available online for our long-term perusal.  While most ads are immediately viewable, some require additional video software (e.g. Windows Media Player).

Bud Light -- Bud Light.com features the "Real Men of Genius" radio spots and select television spots, including the stuntman Ted Ferguson ads.  Note:  you must be 21 years old to enter this site, and they do "card."

Hummer -- View the most recent television spots on Hummer's website, all of which exude an aura of American individualism and autonomy. 

Geico Insurance -- Typically, only one ad is posted at a time, but we may be able to procure others.

Brawny paper towels -- Brawny has instituted the Brawny Academy, a cross between shameless gender advertising and a reality television show.

Deconstructing Advertising

Several other great sites also exist that do a good job of deconstructing advertisements.  Use these sites as ways to begin thinking about what your commercials are saying.

Adbusters -- Awareness and literacy in media and advertising.  This is also a print publication, so you may use it for your research essay.

Slate.com --  Slate features a regular feature called the Ad Report Card (you have to search for it).

AdJab.com -- Note that this site is basically a blog, so don't use it in scholarly analysis. Still, it might have some good ideas on it.