1. Introductions.
2. Review syllabus.
3. Film: 12:01 P.M.

1. Look over the "Format for Homework Assignments" in the "Notes and Forms" section of this web site.
2. Read Lindstrom, "I'll Have What She's Having" in the "Articles" section of this web site. Then, pick an ad that you really like from a magazine or the web and in 1-2 paragraphs explain what it is that appeals to you about this ad or the product it features.
3. Look over unit 1 essay assignment on this web page.
4. Subscribe to listserv no later than Thr., Jan. 22.

Inaugration Day: no class.

1. Discuss unit 1 essay assignment.
2. Discuss Lindstrom.
3. Film: The Persuaders, pt. 1.

1. Read Fowles, "Advertising's Fifteen Basic Appeals," then try to identify as many of Fowles' appeals as you think are at work in the ad you wrote about previously. Do any of these appeals resonate with you on a personal level? In other words, after reading Fowles, do you have a better understanding as to why you like this ad?

1. Discuss Fowles.
2. Film: The Persuaders, pt. 2.

1. Read "Paragraph Summaries" in the "Notes & Forms" section of this Web site.
2. Read Lasn, "The Cult You're In." Write a 1-paragraph summary.
3. Bring two or three ads with you to class, either from a magazine, newspaper, or the web.

1. Paragraph summaries.
2. Discuss Lasn.
3. Media analysis workshop.

1. Read "Integrating Sources Into Your Writing" (SMH 270-275), and "Integrating Direct Quotes" in the "Notes" section of this Web site. (Do not do the written assignments.)
2. Read Calfee, "How Advertising Informs to our Benefit" and Packard "Self-Images for Everybody" in the "Articles" section of this Web site). Then, write a 1-paragraph summary of one of the two articles, properly integrating at least one direct quote into your text.

1. Integrating quotes.
2. Discuss Calfee and Packard.

1. Skim "MLA Style" (SMH 300-306), then look over the sample homework assignment in the "Notes" section of this Web site.
2. Read Hartmann, "Corporations Claim the Right to Lie" and Lutz, "With These Words I Can Sell You Anything" in the "Articles" section of this web site.
3. Write a 1-paragraph summary of the Hartmann article, properly integrating at least one direct quote into your text.

1. Intro to MLA style.
2. Discuss Hartmann and Lutz.

1. Read Packard, "The Question of Morality" in the "Articles" section of this web site.
2. Complete 1st draft of unit 1 essay. Then print 3 copies of the "Peer Evaluation Form" from the "Notes" section of this Web site and staple one to the front of each of your drafts before coming to class.

DUE: Peer draft of major essay 1 (bring 3 copies).

1. Full-class peer workshop.
2. Discuss Packard.

1. Complete peer critiques.

1. Full-class peer workshop.
2. Peer reviews.

1. Complete final draft of major essay 1.

DUE: FINAL DRAFT OF MAJOR ESSAY 1

1. Begin Unit 2: Cults & Extremists

TBA