History illustrates some of the problems in forecasting the short-term movements of stock prices. Based on what happened in 1994, prognosticators then were forecasting a weak year for stocks in 1995. But stock prices soared in 1995--arguably, the best year in history. A number of major money managers made switches out of equities into government bonds in early 1996--fearing high stock prices and a market sell off. But 1996 was again a strong year for most of the market. And many money managers became really concerned at the start of 1997, fearing that the Federal Reserve Board would increase interest rates, resulting in both a stock and bond market crash. These managers moved investment money into cash, and the market did drop for a short time in the spring of '97. If these professionals--those who do this work for a living-- were fooled by the course of the economy, the average investor is not going to do any better in attempting to "time" the market. There is no shortage of commentators and analysts willing to forecast a serious market downturn in the near future: these guys are so good they have predicted nine of the last two sell offs. Meanwhile, the investor who believes these forecasts and sells stock investments forgoes profits that could have been made if the money had remained in the market.
(1) Never invest money in the U.S. Equities market that you expect to need in less than 5 years. Choose less risky money market funds or bank certificates of deposit for shorter-term investing.
(2) Make sure the equity investments you choose are broadly diversified. Investing in a single stock is inherently risky: buying a mutual fund share of a diversified portfolio of many different stocks is much less risky. The popularity of the so called "market index" mutual funds relates to the fact that since these funds invest in a stock portfolio that mimics the overall performance of the market, they are by definition very diversified. Further, in recent years returns from this approach has done as well or better than most of the well-known actively-managed equity funds--a simple market index fund beats 95 % of active managers so far in 1997 (and also may be cheaper for the investor with respect to taxes on gains made each year).
(3) Establish a regular plan for investing in the equities market with a fixed dollar amount each month or quarter, and don't worry about where the market goes from one day (or week) to the next. Simply keep adding to your investment on a regular schedule regardless of what is happening on a day-to-day or month-to-month basis. Despite short term fluctuations in the stock market, U.S. equities represent ideal investments for the long term. They are especially well suited for investments where the money is not needed for ten years or more--ideally for building funds for retirement or the childrens' college expenses.