Table of Contents
Last updated February 14, 2001
SPRING 2001 THEORY WORKBOOK
Health Belief Model
Explanation of Theory:
Health Belief Model is a value expectancy theory, which states that
Hochbaum, G.M. (1958). Public participation
in medical screening programs: A sociopsychological study. PHS publication
no. 572. Washington, D.C.:
Health Belief Model is an archetypal pattern used to evaluate or influence
an individualís behavioral changes in regard to a particular health condition.
The model suggests that the likelihood that an individual will take action
believe that the Health Belief Model is a humanistic theory. Our
This theory is comprised of multiple truths because it applies to different
situations and individuals in various ways. The knowledge gained
is interpretive in nature.
Although the Health Belief Model does have a few characteristics of a scientific theory such as explanatory and predictive power, we feel that the theory is definitely rooted in the humanistic perspective. Therefore, we used Farrellís Nonscientific Criteria for this analysis.
Consistency: Strong; we can see where this theory originated from
and why it makes sense.
According to these criteria, the Health Belief Model is a solid and effective humanistic theory.
Ideas and Implications:
One possible implication for this theory would be to use the model to create effective health campaigns involving college students and STD awareness.
could use the Health Belief Model to evaluate how college students perceive
both their susceptibility to STDs and the severity of theses type of diseases.
One could then look at how these perceptions influence the health behaviors
of college students. Does perceived knowledge about susceptibility
and severity influence students to take actions
Bowdy, M. (1998). The cues to behavior change
model: integration of the health
Hochbaum, G.M., Sorenson, J.R., & Lorig, K. (1992). Theory in Health Education Practice. Health Education Quarterly, 19(3), 293-313.
Salazar, M.K. (1991). Comparison of four behavioral theories: A literature review. AAOHN Journal, 39(3): 128-135.
Location in Eight (8) Primary Communication Theory Textbooks:
Anderson, R., & Ross, V. (1998). Questions of communication: A practical introduction to theory (2nd ed.). New York: St. Martin's Press. N/A
Cragan, J. F., & Shields, D.C. (1998). Understanding communication theory: The communicative forces for human action. Boston, MA: Allyn & Bacon. N/A
Griffin, E. (2000). A first look at communication theory (4th ed.). Boston, MA: McGraw-Hill. N/A
Griffin, E. (1997). A first look at communication theory (3rd ed.). New York: McGraw-Hill. N/A
Infante, D. A., Rancer, A. S., & Womack, D. F. (1997). Building communication theory (3rd ed.). Prospect Heights, IL: Waveland Press. N/A
Littlejohn, S. W. (1999). Theories of human communication (6th ed). Belmont, CA: Wadsworth. N/A
West, R., & Turner, L. H. (2000). Introducing communication theory: Analysis and application. Mountain View, CA: Mayfield. N/A
Wood, J. T. (1997). Communication theories in action: An introduction.
Belmont, CA: Wadsworth. N/A