Table of Contents
Last updated February 19, 2001
SPRING 2001 THEORY WORKBOOK
Cultural Critical Theory
Explanation of Theory:The CCS theory states that the mass media impose the dominant ideology on the rest of society, and the connotations of words and images are fragments of ideology that perform an unwitting service for the ruling elite.
Theorists: Stuart Hall
Article:Media bias: Stuart Hall, I. Connell,
and L. Curti, “The ‘Unity’of Current Affairs Television,” in
Interpretations:The media controls the way
our country is viewed.
is a humanistic theory. It is good theory because it derives from
a consistently formulated theoretical position. It contains well-researched
evidence to support its theory. However, Hall offers no basis for
preferring one over another.
Ideas and Implications:CCS is important because it shows the impact that the media has over society. It takes a look at figuring out why some people think the way they do and how easily individuals can be manipulated through the media.
alone has a big effect on the viewers’ opinions on products. Whether
it’s buying a product, voting for a president, etc., advertising causes
us to form an opinion on certain matters and situations.
Location in Eight (8) Primary Communication Theory Textbooks:
Anderson, R., & Ross, V. (1998). Questions of communication: A practical introduction to theory (2nd ed.). New York: St. Martin's Press. n/a
Cragan, J. F., & Shields, D.C. (1998). Understanding communication theory: The communicative forces for human action. Boston, MA: Allyn & Bacon. n/a
Griffin, E. (2000). A first look at communication theory (4th ed.). Boston, MA: McGraw-Hill. 337-339
Griffin, E. (1997). A first look at communication theory (3rd ed.). New York: McGraw-Hill. 363-370
Infante, D. A., Rancer, A. S., & Womack, D. F. (1997). Building communication theory (3rd ed.). Prospect Heights, IL: Waveland Press. n/a
Littlejohn, S. W. (1999). Theories of human communication (6th ed). Belmont, CA: Wadsworth. 234-237
West, R., & Turner, L. H. (2000). Introducing communication theory: Analysis and application. Mountain View, CA: Mayfield. 313-316
Wood, J. T. (1997). Communication theories in action: An introduction.
Belmont, CA: Wadsworth. N/A