Table of Contents
Last updated March 21,
SPRING 2000 THEORY WORKBOOK
Rules Based Theory
Explanation of Theory: Lullís rules-based theory describes three rule-governed behaviors during family television viewing. Habitual rules are non-negotiable with negative consequences for violation. Parametric rules are somewhat more negotiable and are understood boundaries (not always verbalized). Lullís last rule is tactical, which are set by the culture in general.
Theorists: J. Lull
Article: Lull, J. (1980). Family communication
patterns and the social uses of television. Communication Research, 7 319-34.
Individual Interpretations and Critique: Lullís rules-based theory is rests in the middle between scientific and humanistic. Epistemologically, the rules-based theory believes that although families all have television viewing rules they all do it in different ways. The theory is value neutral. Lastly, the theory rests in the middle between free will and deterministic. Lullís rules-based theory does not do much more then describe an everyday, common sense action. Lull does put names to things most people are familiar with; however, the theory does little more.
and Implications: It is easy to see the rules-based
theory in work anytime a parent tells a child that they can not watch television
after ten oíclock or not to change the channel without asking.
Articles: Chaney, D. (1996). Media,
communication, culture: A global approach. The Sociological Review. August
v44 n3 p 565(10).
Location in Eight (8) Primary Communication Theory Textbooks:
Anderson, R., & Ross, V. (1998). Questions of communication: A practical
introduction to theory (2nd ed.). New York: St. Martin's Press.