Table of Contents
Last updated February 19, 2001
SPRING 2001 THEORY WORKBOOK
Rank's Persuasion Model
Explanation of Theory:
Rank's model of persuasion states that persuaders use two major strategies to achieve their goals. These strategies are nicely set into two main schemas known as (1) intensify, and (2) downplay.
Theorist: Hugh Rank
Rank, H. (1976). Teaching about public persuasion. In D. Dietrich (Ed.), Teaching and Doublespeak. Urbana, IL: National Council of Teachers of English.
My interpretation to this theory is similar to what most other people would interpret from it. It is a very simplistic and somehwat obvious assessment of techniques used in persuasion. It states the obvious and does little to help explain whether we make such decisions consciously or subconsciously.
Scholars Who Have Used This Theory:
Location in Eight (8) Primary Communication Theory Textbooks:
Anderson, R., & Ross, V. (1998). Questions of communication: A practical introduction to theory (2nd ed.). New York: St. Martin's Press. N/A
Cragan, J. F., & Shields, D.C. (1998). Understanding communication theory: The communicative forces for human action. Boston, MA: Allyn & Bacon. N/A
Griffin, E. (2000). A first look at communication theory (4th ed.). Boston, MA: McGraw-Hill. N/A
Griffin, E. (1997). A first look at communication theory (3rd ed.). New York: McGraw-Hill. N/A
Infante, D. A., Rancer, A. S., & Womack, D. F. (1997). Building communication theory (3rd ed.). Prospect Heights, IL: Waveland Press. N/A
Littlejohn, S. W. (1999). Theories of human communication (6th ed). Belmont, CA: Wadsworth. N/A
West, R., & Turner, L. H. (2000). Introducing communication theory: Analysis and application. Mountain View, CA: Mayfield. N/A
Wood, J. T. (1997). Communication theories in action: An introduction. Belmont, CA: Wadsworth. N/A