The test on Tuesday, September 17th, at 11:00 a.m. will cover the introductory materials from Chapters 1,2, & 3 in the Frey, Botan, & Kreps text as well as the handouts provided in class. Test questions will include multiple choice, true/false, short answer, definitions, one short essay, and one longer essay questions.

Paper will be provided.

KNOW THE FOLLOWING:

Chapter One: Introduction to the Research Culture
What is the importance of knowing research methods? (Think about your “WIIFM” paper)
What are the characteristics of research?
What are the five interrelated phases (working model) of research activities and what occurs
during each phase?
What are the primary differences between positivist and naturalistic social science paradigms?
How and why do students need to learn to distinguish research from pseudoresearch?
What is the relationship between theory and research methods?
Understand the difference between inductive and deductive research in terms of theory-building.

Chapter Two: Asking Questions about Communication
What constitutes communication research?
What are the primary distinctions between basic and applied communication research topics?
Be ready to explain the process of basic communication research (Figure 2.4, p. 34).
What is the difference between research questions and research hypotheses?
Distinguish between independent and dependent variables and be able to recognize each.
What is the difference between causal and non-causal relationships between variables?
Describe a factorial design and distinguish between main effects and interaction effects.

Chapter Three: Finding, Reading, and Using Research
What are the reasons for reviewing previous research?
Explain the differences between primary and secondary research reports.
Where would you find research reports?
What is the format of a typical quantitative scholarly journal (know the specific order)?
What is the specific steps one takes to write a literature review? (See pages 69-74)
What are some of the communication resources Dr. Lane shared in class to make the research
process more effective and efficient?

Definitions from Chapters 1, 2, and 3
Communication
Communication theory
Communication research
Proprietary Research
Scholarly Research
Basic (pure) Communication Research
Applied Communication Research
Positivist Paradigm
Naturalistic Paradigm
Research Question
Research Hypothesis
Independent Variable
Dependent Variable
Primary Research Report
Secondary Research Report
Blind Review