Business Plan

Sections

Questions to ask

Business description

·        What are your products and services?

·        What makes your business unique?

·        Why will customers buy from you?

·        How will you make money?

Market opportunities

·        What are the industry characteristics and trends?

·        How similar products/services have done in the market?

·        What is your market niche?

Competition

·        Who are your competitors?

·        How does your product or service differ from you?

·        What is your competitive advantage?

Marketing

·        Who are your customers?

·        How will you attract visitors to your site?

·        How will you promote your products/services?

·        What is your marketing plan?

Management team

·        What kinds of background/business experiences are necessary?

·        Who will be on your management team?

·        What are their duties?

·        What types of organizational structures are necessary?