Instructor:         Anita Lee-Post

 Semester:         Fall 2004

Office:              BE 455F

 Office Hours:   MW 3:00 - 4:30pm

Classroom:        BE 201

 Class Time:      MW 4:30 - 5:45pm

 

 

Homepage:

http://www.uky.edu/~dsianita/695ec

 

 

SWEB:

http://iweb.uky.edu/uams/default.htm

 

 

Textbook:

Electronic Commerce 2004: A Managerial Perspective, Efraim Turban, David King, Jae Lee, and Dennis Viehland, Prentice Hall, 2004.  ISBN 0-13-009493-5.  (required)

http://myphlip.pearsoncmg.com/cw/mpbookhome.cfm?vbookid=593

 

 

 

Creating Web Pages with HTML and Dynamic HTML: Comprehensive, 2nd edition, Patrick Carey, Course Technology, 2003. ISBN 0-619-18719-0.  (required)

 

http://www.course.com/catalog/downloads.cfm?isbn=0-619-18719-0

 

 

 

JavaScript Complete Concepts and Technique, 2nd Edition, Shelly Cashman and Dorin Quasney, Course Technology, 2001.  ISBN 0-7895-6233-2.  (recommended)

 

http://www.course.com/catalog/downloads.cfm?isbn=0-7895-6233-2

 

Objectives:

This course examines tools and methods for executing electronic commerce (E-Commerce) initiatives.  It fosters understanding of implementation issues, provides knowledge of relevant technologies, and develops practical skills in building web-based E-Commerce systems.  Consideration is given to designing these systems' interfaces, functionalities, contents, and coordination protocols.  Technologies for building systems that conform to such designs are covered, including HTML, JavaScript, and higher-level facilities.

 

 

Assignments:

There will be assignments involving the use of HTML and JavaScript, written assignments, and a group project.  Details for these assignments will be announced in class with at least one week's notice.

 

 

Late Policy:

Assignments submitted after the due date will be penalized 10% per day.

 

 

Exams:

There will be a comprehensive final.

 

Grading:

The final grade will be determined as:

 

Class Participation

 5%

 

3 Written Assignments

15%

 

2 Case Assignments

20%

 

Group project

30%

 

Final

30%

 

Tentative Course Outline

 

 

Week

 

 

Dates

 

Topic

 

Readings

1

8/25

Introduction

 

2

8/30-9/1

E-Commerce Essentials:

·       Definitions

·       Economics

Ch. 1, 2

S1-5

3

9/8

E-Commerce Infrastructure:

·       Network structure

·       Communication protocols

Appendix A

S6-7

4

9/13-9/15

E-Commerce Implementation:

·       Planning

·       Design

·       Programming

Ch. 18,  Tutorial 1,

Appendix B & C

S8-11

5-10

9/20-10/27

HTML & JavaScript

 

11-12

11/1-11/8

E-Commerce Securities:

·       Threats

·       Control measures

·       Electronic payment

Ch. 12, 13

S12-14

13-14

11/10-11/24

E-Commerce Strategies:

·       Consumer behavior

·       Consumer purchase

·       Consumer trust

·       Product life cycle

Ch. 4, 16

S15-16

14-15

11/29-12/1

E-Commerce Issues:

·       Global

·       Legal & ethnical

·       Social

Ch. 17

S17-20

16

12/6-12/8

Group Presentation

 

12/15

Final Exam. @ 3:30 to 5:30pm

 

 

** Supplemental reading is accessible (password protected) from the class web page