The Award reads:|
On the occasion of its 112th annual meeting, the American Psychological Association is honored to recognize your outstanding contributions to psychology as one of the most eminent psychologists of the 20th century, as psychology's most cited contributor for your many influential theories, innovative experimental research programs, and significant applications of that wisdom to practical domains. Reflected in your research publications is an admirable grasp of fundamental theoretical issues, analytic and methodological rigor, and highly fruitful approaches to complex psychosocial problems. Your brilliant scholarship has been an invaluable resource for academics, practitioners, and public policymakers.
Your analysis of the importance of observational learning and social modeling moved psychological thinking away from previously limited conceptions in which learning required overt actions. Through ingenious, rigorous experiments and powerful demonstrations, you showed that children and adults acquire many new pro- and antisocial behaviors from their observations. You identified the negative impact on children from watching television and video programs with violent content. You have made "Bobo" a doll for all times.
Your social cognitive theory is uniquely broad in scope, offering fresh insights into diverse theoretical, social, and public policy issues in the fields of education, health, clinical dysfunctions and their treatment, and in organizational functioning.
Your focus on the determinants of self-control and the centrality of self-regulation of behavior in behavior-change programs has influenced strategies for dealing with maladjustment and for promoting healthy choices, moral decisions, and academic and sports achievement.
Your understanding of the power of self-efficacy beliefs on altering problem behaviors, promoting success under adversity, and engaging dynamic mental resources for generating desired outcomes has been fruitfully applied in school programs, clinics, medical programs, and in business.
Your thinking and research on the psychology of dehumanization and moral disengagement have clarified the basic psychological processes by which ordinary people engage in the evils associated with reprehensible behaviors such as lynching, terrorism, and genocide.
More recently, your original insights into the links between mind, behavior, environment and culture are having an enormous impact through their translation into social-action, public television programs around the globe that are modifying destructive behaviors and promoting constructive alternatives.
For your unparalleled career as one of psychology's premier theorists, scholars, researchers, and social activists in the public service, the American Psychological Association is privileged to present you with the APA Award for Outstanding Lifetime Contribution to Psychology.
July 29, 2004