TEL 320 Schedule
(Updated: September 19, 2000)
Telecommunications Program Analysis
Fall 2000
Tuesday and Thursday - 9:30 to 10:45
CB 219 (White Hall Classroom Building)
TEL
320 Introduction
TEL 320 Brief Assignment
TEL 320 Final Project
Information
This is a tentative schedule and is subject to change. The on-line version is the most up-to-date version of the schedule. Please read each reading before class.
On the schedule,
- BCP refers to the course textbook Broadcast/Cable Programming and
- CP refers to the course pack.
Schedule of Classes, Readings, and Assignments:
Week 1: Course Introduction
Week 2: Frameworks and Marketing
- BCP: Chapter 1 "A Framework for Programming Strategies"
- CP: "Programming as Marketing" by Carroll and Davis
- CP: "Generation Y" Business Week
Week 3: Ratings - Audience Research
- BCP: Chapter 2 "Program and Audience Research"
- CP: "Ratings Research Methods" by Webster and Lichty
- In Class Video - "Can You Believe TV Ratings"
Week 4: Ratings - Pros and Cons
- CP: "Issue 13: Do Ratings Serve the Viewing Public's Interest" (Read all 4 parts - pp. 230-249)
- CP: "Meet the Nielsens"
Week 5: Radio Programming and Network Syndication
- BCP: Chapter 13 "Music Radio Programming"
- BCP: Chapter 12 "Network and Syndicated Radio Programming"
Week 6: Broadcasting - History and Programming
- BCP: Chapter 4 "Prime-Time Network Television Programming"
- CP: "A Concise History of Programming" by Vane and Gross
- CP: "The Economics of a TV Supershow and What it means for NBC and the Industry"
- Thursday (9/28): Brief on Reality TV by Nicole and Sean
Week 7: Program Content and Issues
- CP: "Modes of Production: The Television Apparatus" by Caldwell
- CP: "Television/Cable"
- In Class Video - "Representation and the Media"
- Thursday (10/5): Brief on Programming and Advertising by Sara and Anna
Week 8: Nonprime-Time Content and Public Television
- BCP: Chapter 5 "Nonprime-time Network Television Programming"
- BCP: Chapter 8 "Public Television Programming"
- Thursday (10/12): Brief on Independent Film by Scott, Alex and Warren
Week 9: Midterm Review and Exam
- 10/17: Review
- 10/19: MIDTERM EXAM
Week 10: Domestic Syndication and Network Affiliates
- BCP: Chapter 3 "Domestic Syndication"
- BCP: Chapter 6 "Affiliated Station Programming"
- BCP: Chapter 7 "Independent Station Programming"
- Thursday (10/26): Guest Speaker - Marlyn Clark Programming Director for KET
Week 11 (10-26, 11/2): Program Content Ratings
- CP: "Ratings for Program Content"
- CP: "Audience Control" by Cantor
- Thursday (11/2): Brief on Children's Programming by Alexis, Stephanie, and Josiah
Week 12: Law, Policy, and Regulation
- CP: "Telecommunications Regulation: History and Licensing" by Pember
- CP: "Telecommunications Regulation: Content Controls and Cable" by Pember
- Thursday (11/9): Brief on Napster by Chad, Traci, David, and Jennifer H.
Week 13: Cable Network Systems and Programming
- BCP: Chapter 9 "Local Cable Systems and Programming"
- BCP: Chapter 10 "Basic Cable Network and Programming"
- BCP: Chapter 11 "Premium Programming Services"
- Thursday (11/16): Brief on Cartoon Death by Jennifer B., Seth and Charles)
Week 14: Internet Content - Filters, Ratings, and Measurement
- Readings TBA
Week 15: Convergence and Project Presentations
- CP: "From Convergence to the Information Superhighway" by Pavlik
- Thursday (11/30): Brief on ??? by Derek and Corey ???
Week 16: Project Presentations and Final exam Review
Thursday 12/14 at 8:00 AM FINAL EXAM
TEL
320 Introduction
TEL 320 Brief Assignment
TEL 320 Final Project
Information