MGT 699 - Business Policy and Strategy
Fall 2004 Class Schedule

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This page was last updated on 11 NOV 2004.

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AUG 25: Course Administration

• PPoint: Introduction, syllabus items, grading, expectations, etc.

(Suggestion: Right-click PPoint links, then “Save target as…” This way you can better view/print the slides)

AUG 30 : The Challenges of Strategic Management

• PPoint: Overview of strategic management?
• Reading: What is Strategy? – Harvard Business Review
• Reading: Making Strategy: Learning by Doing. – Harvard Business Review
• Mini-Case: Cuban Missile Crisis and ExCOM Minutes, Oct. 19, 1962
• Web: Hierarchical Levels of Strategy
• Web: The Strategic Planning Process
• Web: Vision and Mission Statements

SEP 1 : CASE STUDY

•  Case: IBP and the U.S. Meat Industry

SEP 8:  Introduction to Capstone

• PPoint: Pre-game Briefing (see Notes, meet in regular classroom)

• Subscribe to Capstone - each student
• Practice Capstone Tutorials

SEP 13:  Practice Round

SEP 15: Practice Round

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SEP 22-25: Out-of-the Box Thinking

• Teams attend ideaFestival sessions/events of their choice
• PPoint: Teams meet to integrate, assimilate new ideas into strategy practice and discovery

SEP 27: New Idea Harvest

• ideaFestival Synopsis/Synthesis/Assimilation Discussion: How to these new ideas impact strategy, organization, leadership, market space, product characteristics, communication, etc.?
• ideaFestival Synopses Due

SEP 29:  Industry Analysis

• Web: Pest Analysis
• Web: Porter’s Five Forces
• Web: SWOT Analysis

OCT 4:  Analysis of Firm-Specific Resources and Capabilities

• Web: Competitive Advantage
• Web: Value Chain Analysis

OCT 6:  Business-Level Strategy

• Web: Porter’s Generic Strategies
• Reading: Colonizers vs. Consolidators: The Two Cultures of Corporate Strategy -- strategy+business
• Case: IBP and the US Meat Industry – revisited

OCT 11:  CASE REPORT

• Case: Webvan

OCT 13:  CASE REPORT

• Case: XM Satellite Radio

OCT 18:  CASE REPORT

• Case: Gillette

OCT 20:  CASE REPORT

• Case: Pennzoil

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OCT 25:  Competitive Strategy

• PPoint: Competitive Dynamics -- Exploring Patterns of Rivalry
• Web: Marketing Warfare
• Readings:

Hardball: Five Killer Strategies for Trouncing the Competition – Harvard Business Review

King of the Hill -- Academy of Management Executive.

Dethronement of Market Share Leaders -- Academy of Management Journal.

Competitive Attacks -- Academy of Management Journal.

OCT 27:  Competitor Intelligence and Analysis

• PPoint: Competitive Intelligence
• Web: Society of Competitive Intelligence Professionals -- SCIP.ORG
• Web:  CI Strategies and Tools -- FULD.COM
• Handouts – In-class exercise

NOV 1:  Dynamic Price Competition

• Simulation/Reading: Price Strategy Simulator

n $15.00 per student fee required

NOV 3:  Competitive Strategy

• Guest Speaker: Ted Brandewie (former Director of Worldwide Marketing, Lexmark)
• Price Strategy Simulator Contest:  HP/Compaq vs. Dell model

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Week of NOV 8: CAPSTONE

• Tuesday 11/9: Year 2000 Decisions Uploaded by 9:00 a.m.
• Thursday 11/11: Year 2001 Decisions Uploaded by 9:00 a.m.

Week of NOV 15: CAPSTONE

• Tuesday 11/16:  Year 2002 Decisions Uploaded by 9:00 a.m.

Capstone Strategy Report Due

• Wednesday 11/17:  Chellgren Lecture Series: Chris Sullivan, CEO Outback Steakhouse (Meet at 10:00 a.m. in newly remodeled ‘Main Bldg.’)
• Thursday 11/18: Year 2003 Decisions Uploaded by 9:00 a.m.

Week of NOV 22: CAPSTONE

• Monday 11/22:  Year 2004 Decisions Uploaded by 9:00 a.m.
• Wednesday 11/24:  Year 2005 Decisions Uploaded by 9:00 a.m.

Week of NOV 29: CAPSTONE

• Monday 11/29:  Capstone Simulation Debriefing and Awards (Meet in regular classroom)

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DEC 1:  Overview of Corporate-level Strategy

• PPoint: Intro to Corporate-level Strategy Notes
• Web: Core Competencies
• Web: Vertical Integration
• Web: Horizontal Integration
• Web: BCG Matrix
• Web: GE McKinsey Matrix
• Web: Mergers & Acquisitions
• Reading: To Diversify or Not to Diversify – Harvard Business Review

DEC 6:  CASE STUDY

• Case: Kraft General Foods: The Merger

DEC 8:  POST-M&A INTEGRATION

• Reading: Can This Merger be Saved? – Harvard Business Review
• Guest Speaker: Harry Richart, President, NationalCity Bank-Lexington
• MergerPlan Simulation
• $30.00 per student fee paid by Gatton College Dean’s Office

WEEK OF DEC 13:  M&A INTEGRATION INTERVIEWS

• Each MGT 699 team will make appointment to present Post-Merger Integration Plan to instructor.

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