MGT 699 - Business Policy and Strategy
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Strategic management is an integrative
capstone course - the only course that challenges students to study and
experience sets of multifunctional problems that confront top management.
The course requires students to bring together all of their learned functional
skills (i.e., accounting, finance, marketing, etc.) and use them to study
organizational problems within the context of hands-on exercises/simulations,
real-world business case studies, and open discussion forums.
The objectives of Strategic Management 699
introduce students of business to the perplexities of multifunctional
acquaint students with the idiosyncrasies of top management as opposed to
actively involve students in the exploration of current ideas, issues,
problems and techniques associated with those of top management and the
familiarize students with the current literature and theories of Strategic
improve and sharpen report writing and presentation skills.
Procedures to accomplish these objectives
include: readings, cases, lectures, class discussions, videos, oral reports,
and internet-based business strategy computer simulations.
COURSE MATERIALS (all required)
ORAL CASE REPORTS
student will be assigned to a MGT 699 team, which will have the opportunity
to “bid” on a case study of its choosing to present in
class. These reports are to be
presented on the date we plan to discuss in class (see MGT 699 Course Schedule).
- Oral reports will be
strictly limited to 20 minutes, and followed by 5-10 minutes of
Q&A. You are welcome to adopt any presentation style you see
fit. However, you and your team will be graded on not only the
substance of your presentation, but also the professionalism of the
presentation. Further, if you are concerned about the basic
elements/content of these reports, or need ideas about presentation
style/quality, I invite you to take a look at some sGuidelines
for Written and Oral Case Reports.
- Presenting teams are required to provide copies of a 1-page
executive summary and the PowerPoint handouts (4 or 6 slides per page
format) to the class (~25 copies).
- Each team will conduct a competitive analysis of a pair of
head-to-head rivals of its choosing (but, must be approved by
instructor). The analysis will
consist of the collection and systematic analysis of the competitive
strategies and tactics carried out by the two companies over a 2 year
- This report will also include a competitive strategy
recommendation that covers both pricing strategy (with the use of the Price Strategy Simulator)
and a plan and timetable to implement a series of non-price strategies and
- The class will be organized into teams to carry out the Capstone
simulation. After a pre-game briefing and practice session, teams
will be required to conduct SEVEN (7) official decisions. Team
grades will be evaluated on the outcome of the simulation (i.e.,
the group’s company stock price, market share, profit, etc.).
- In order for the class
to stick to the decision schedule, it is absolutely imperative that all
decision uploaded via the web on the due date: Late uploads will not be accepted.
Keep in mind that the Capstone simulation comprises 30% of your grade.
- Each team will also be
required to submit a 3-5 page pre-simulation strategic plan on the due
date identified in the course schedule.
MERGER PLAN SIMULATION
- Each team will participate in an interactive simulation that
involves both the strategy and decision-making processes associated with
the post-merger integration of two simulated banks. Teams will be evaluated on the basis of
a team interview with the instructor (Q&A regarding the team’s
choice of strategy and the decision making process encountered). Teams will also be evaluated on the
- One of the critical
factors in making this course a successful experience for everyone is the
quality of student participation. Thus, students are expected to read all
assignments before class and contribute to class discussions. The
solutions to case and theory problems in this course can and will be
varied. Often, the most complete understanding of and best solutions for
important issues and challenges are arrived at only after substantial
class debate and discussion; that is, learning from one another.
participation could consist of any of the following:
- suggestion that a certain area of the case needs
to be explored
- significant chunk of analysis
- structuring of logic taking some points raised
earlier and bringing them to a logical conclusion
- discussion of alternative not previously
- suggested plan of action or implementation
- identification of a key assumption
- meaningful summary
- You are expected to
attend all scheduled class meetings, as well as all team meetings on group
projects. Much of the most important material and perspectives relevant to
successful case reports are covered in class. In addition, failure to
attend regularly will result in a poor participation score
AND PEER EVALUATION LOG
- At the end of the
semester, each student is required to submit a log that systematically
tracks each team members’ attendance, participation, and
contribution in all the group projects and activities. A template will be provided by the
instructor near the beginning of the semester. This log should be updated regularly and
routinely. A mid-semester
“spot check” will be carried out by the instructor to ensure
that teams and team members are working together as expected.
Oral Case Presentation
(Group & Individual)
Strategic Plan (Group)
Competitive Strategy Report
MergerPlan Simulation Interview (Group & Individual)
MergerPlan Simulation Scores (Group)
Self-Monitoring and Peer
Evaluation Log (Individual)
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