One
editor's definition of community journalism
Prepared remarks of Jan Larson, Wood County editor,
the Sentinel-Tribune, Bowling Green, Ohio,
during panel discussion at Association for Education
in Journalism and Mass Communications conference,
Bowling Green State University, Feb. 24, 2006:
Definitions for community journalism vary greatly. At the
Sentinel-Tribune, we sit somewhere in that vast gray middle
ground of community journalism. We don’t define the
issues that should be tackled or direct the outcomes, but
we listen to what our community cares about, inform the
public of issues that affect them — then we follow
them as they chart their course.
We do this in several ways — by putting a clear emphasis
on local news through giving it a prominent place in our
newspaper; offering consistent coverage of local policy-making
groups; searching for the local impact of national stories;
seeking input from our readers about the news we are giving
them; and being personally involved with our community.
We decided about 10 years ago to make our daily format
more community-friendly. While we had always focused on
local coverage, we made a new commitment to our readers
— showing them that local stories are clearly our
priority. Our front page shifted to all local stories, except
for one wire story on most days. We realize that coverage
of our community is something we can do better than anyone
else.
We are the only media in our area to routinely cover meetings
that may be mundane — or may hold some unexpected
action that could alert residents to a Wal-Mart Superstore
eyeing their neighborhood, or to raw sewage being pumped
into the ditch that runs past their homes.
We are frequently the only accessible source of information
about issues such as an upcoming school levy or zoning change
for our readers. While TV news may cover the plight of a
school district on the verge of financial collapse, they
don’t have the time to give their audience details
on exactly how they will be affected if the levy passes
or if it fails. By dedicating ample space to local controversies,
we are able to go beyond the extremists on the fringes of
each issue, but also seek out people in the middle ground
— understanding that most stories have more than two
sides.
We realize it’s not only important to listen to the
loudest voices, but also those standing by quietly. It’s
vital to interview not only the movers and shakers in the
community, but also the powerless who are being moved and
shaken by them.
Just this week, we told our readers about the lack of local
dentists willing to treat patients who are under or uninsured.
We told them about overcrowding concerns at one elementary
school after another school was closed down. And we told
them about a gambling ring raided in Bowling Green —
and explained the difference between this illegal gambling
and our readers’ poker games every Friday night. We
will follow these and other stories as the community responds
to them.
We frequently take national wire stories and look for ways
to localize them. Bird flu, new voting laws and federal
budget cuts are often too weighty or seem too far removed
for many readers to wade through. So it is our job to tell
our readers how our local officials are preparing for the
avian flu, how to use the new touchscreen voting systems
required by federal law, and just how those cuts in local
government funds may cut into something near and dear to
them.
Since our news staff lives and works in a relatively small
community we are constantly in touch with local issues,
even when we leave the newsroom. The people who make the
decisions — and those affected by them — are
the same people we run into at the grocery store, barbershop
and PTO meetings. And unlike many other newspaper staffs,
our editor does not discourage us from actively participating
in the community. Nearly all our reporters are involved
in volunteer community groups — not connected with
their beats, of course. These relationships with our community
keep us in touch and aware of local issues.
We also have a liberal “letters to the editor”
policy, which allows all letters to be printed as long as
the author is identified and they aren’t libelous.
And we seek input from our readers by holding “call-in”
nights, giving our audience an opportunity to tell us exactly
what they think.
We have shown a commitment to our community by alerting
them to hard news like a proposed landfill expansion, a
mega dairy farm planning to move next door, or miles of
trees being bulldozed along a river in an effort to alleviate
flooding. And we tell them the human side of stories, by
sharing the lives of their neighbors who face the difficult
decision of putting a loved one in hospice, having to sell
their farm because they can’t pay their bills, or
finding a new life after years of domestic violence. Those
kind of stories and photographs resulted in our newspaper
winning 21 state Associated Press awards last year, including
the top award for General Excellence.
We don’t subscribe to the type of community journalism
that dictates which direction residents or governmental
leaders should take on an issue. But by giving our readers
the information they need, we give them a greater opportunity
to get involved and steer their own destiny.