Consumer Behavior Expert Receives Honor

Contact: Carl Nathe

 

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The E-Commerce Center currently is working on its fifth annual UK E-Commerce Tracking Study, which measures such things as the percentage of Kentuckians with Internet access, the percentage of people with disabilities who use the Internet, as well as online shopping trends and other topics.

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LEXINGTON, Ky. (April 20, 2005) -- Psychology has a lot to do with consumer behavior, and vice versa. Just ask University of Kentucky management professor Terry Childers, the Gatton Endowed Chair in Electronic Marketing and the director of the Von Allmen Electronic Commerce Center, headquartered within the UK Gatton College of Business and Economics.

Recently, Childers was elected as a Fellow of the Society for Consumer Psychology. He was named the 2005 recipient of the honor based on his contributions to the field of consumer psychology. The SCP is a division of the American Psychological Association.

Childers, who came to UK in January 2001 after spending 20 years on the faculty of the University of Minnesota, teaches marketing research to undergraduates in the Gatton College, as well as directing a seminar for doctoral students in measurement. His own research includes assessment of how the Internet is utilized by consumers, as well as by business and government.

“I welcomed the opportunity to establish the Advertising and Interactive Marketing (AIM) Lab at UK,” said Childers, who was aggressively recruited to the UK faculty through the Research Challenge Trust Fund, better known as “Bucks for Brains.” Childers added, “The combination of serving as a research chair, directing the Von Allmen E-Commerce Center, and teaching continues to be very rewarding.”

The E-Commerce Center helps to develop and support the growth of Kentucky’s digital economy, while also fostering and supporting academic research into the Internet’s role in today’s businesses and organizations. The center currently is working on its fifth annual UK E-Commerce Tracking Study, which measures such things as the percentage of Kentuckians with Internet access, the percentage of people with disabilities who use the Internet, as well as online shopping trends and other topics.


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