Graduates of our program can pursue many exciting careers within the field of marketing including: Marketing Manager, Sales Manager, Digital Marketing Specialist, Marketing Research Analyst, Advertising and Promotion Manager, Search Marketing Strategist, Product Marketing Manager, Brand manager and more.
See further details here.
For additional information, contact Yinang Song.
Coursework will cover strategic marketing, marketing research, new product development, personal selling and sales management, consumer insights, marketing analytics and data visualization, corporate social responsibility, marketing communications, digital marketing, and branding. The mix of courses among of theory, tool-building and application will provide a comprehensive and unique experience that will be desirable to both students and employers. See additional detail on our course offerings in Fall and Spring semester here.
Gatton College of Business & Economics
If you plan to complete a University of Kentucky online program while living outside of Kentucky, you should check the Out-of-State Students page to determine if the University of Kentucky is authorized to provide this program in your state of residence. If you plan to use the degree to seek licensure, you should also determine if the degree meets the educational requirements for licensure in your state.