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Gatton College of Business & Economics

Marketing

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Program Summary

Fall 2022
Application Dates: 07/22/2022
Start Dates: 08/22/2022
Credits & Cost
Credits required: 30
Cost per credit: $848.83
Rick Mason

Rick Mason

Director of Professional Recruiting

Professional Resource Center

Gatton College of Business & Economics

  • MS
Secure and attain the only specialized Master of Science in Marketing in the state of Kentucky! Our 10-month, 30 credit-hour graduate program focuses on preparing students for advanced careers in the dynamic field marketing.  Gain a strategic understanding of the role of marketing and develop both the qualitative and quantitative tools needed for advanced marketing careers.  In addition, receive a personalized learning experience with small class sizes and individualized faculty attention from faculty that are engaged in cutting-edge research.  

Program Summary

Fall 2022
Application Dates: 07/22/2022
Start Dates: 08/22/2022
Credits & Cost
Credits required: 30
Cost per credit: $848.83

Net the only specialized MS in marketing program in Kentucky  

Graduates of our program can pursue many exciting careers within the field of marketing including:  Marketing Manager, Sales Manager, Digital Marketing Specialist, Marketing Research Analyst, Advertising and Promotion Manager, Search Marketing Strategist, Product Marketing Manager, Brand manager and more. 

Application Requirements

Domestic Students
  • Bachelor’s degree
  • Minimum undergraduate GPA of 2.75
  • One (up to two) recommendation letters
  • Current curriculum vitae
  • GRE or GMAT scores 
    • Waivers are offered to applicants who satisfy certain criteria.
  • $65 application fee
International Requirements

See further details here.
For additional information, contact  Yinang Song.

 

Curriculum

Coursework will cover strategic marketing, marketing research, new product development, personal selling and sales management, consumer insights, marketing analytics and data visualization, corporate social responsibility, marketing communications, digital marketing, and branding.   The mix of courses among of theory, tool-building and application will provide a comprehensive and unique experience that will be desirable to both students and employers. See additional detail on our course offerings in Fall and Spring semester here.

Contact

Rick Mason

Rick Mason

Director of Professional Recruiting

Professional Resource Center

Gatton College of Business & Economics

State Authorization & Licensure

If you plan to complete a University of Kentucky online program while living outside of Kentucky, you should check the Out-of-State Students page to determine if the University of Kentucky is authorized to provide this program in your state of residence. If you plan to use the degree to seek licensure, you should also determine if the degree meets the educational requirements for licensure in your state.