Program Summary
Fall 2021 (Resident)
Fall 2021 (Non-resident)
Program Summary
Fall 2021 (Resident)
Fall 2021 (Non-resident)
Net the only specialized MS in marketing program in Kentucky
Graduates of our program can pursue many exciting careers within the field of marketing including: Marketing Manager, Sales Manager, Digital Marketing Specialist, Marketing Research Analyst, Advertising and Promotion Manager, Search Marketing Strategist, Product Marketing Manager, Brand manager and more.
Application Requirements
Domestic Students
- Bachelor’s degree
- Minimum undergraduate GPA of 2.75
- One (up to two) recommendation letters
- Current curriculum vitae
- GRE or GMAT scores
- Waivers are offered to applicants who satisfy certain criteria.
- $65 application fee
International Requirements
See further details here.
For additional information, contact Yinang Song.
Curriculum
Coursework will cover strategic marketing, marketing research, new product development, personal selling and sales management, consumer insights, marketing analytics and data visualization, corporate social responsibility, marketing communications, digital marketing, and branding. The mix of courses among of theory, tool-building and application will provide a comprehensive and unique experience that will be desirable to both students and employers. See additional detail on our course offerings in Fall and Spring semester here.
Contact
Gatton College of Business & Economics
State Authorization & Licensure
If you plan to complete a University of Kentucky online program while living outside of Kentucky, you should check the Out-of-State Students page to determine if the University of Kentucky is authorized to provide this program in your state of residence. If you plan to use the degree to seek licensure, you should also determine if the degree meets the educational requirements for licensure in your state.