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General Marketing

These resources can help you build, strengthen, or reevaluate your marketing plan.

A publication and presentation to help you make production planning decisions based on your marketing plan for the year.


MarketReady addresses the market development risks and relationships small farmers and ranchers must manage as they seek to develop supplier relationships with restaurants, grocery, wholesale and foodservice buyers.

Also see the CCD produced profile for MarketReady.



Whether you are a producer looking to reach new markets; a buyer wanting to connect with local or specialty suppliers; or a consumer looking for goods and services in your area MarketMaker is a must-have resource.

Also see the CCD produced profile for Kentucky Market Maker.



Kentucky Department of Agriculture Marketing Resources

Main Site

Kentucky Proud

Grant Opportunities



Selected Internet Resources for Herb Marketing

A publication that lists internet resources to help commercial producers who want to learn more about marketing herbs.


Selected Publications & Directories:

Alternative Markets for the Individual Producer - From North Dakota State University

Direct Marketing - Part of the Appropriate Technology Transfer for Rural Areas (ATTRA) Business Management Series

Entrepreneurs and their Communities - A Cooperative Extension Service guide to entrepreneurship

Fall Opportunities for Direct Marketing Produce - from N.C. State University

FarmerDirect2you - Nationwide farm directory organized by region

Legal Guide for Direct Farm Marketing - from Drake Agricultural Law Center

Marketing Assistance Available for Tourism Businesses in Kentucky (DEV-4)


Marketing-Focused Groups and Centers

AgMRC Agricultural Marketing Resource Center - An informational resource for value-added agriculture

USDA Agricultural Marketing Service

Horticultural Business Management and Marketing Program - From Cornell University


Marketing News and Periodicals

Horticultural Business Information Network - From Texas A & M University

The Packer - A weekly newspaper covering the fresh fruit and vegetable industry

Perishable Pundit - A forum for the discussion and analysis of perishable food issues

Produce Business - A monthly magazine covering the produce business

USDA Market News Wholesale terminal market and shipping point prices


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