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Invoicing is how you get paid.  Invoice accuracy and completeness is important!  A neat and accurate invoice communicates to the customer that your business is well run and professional.  Invoice requirements varied from company to company interviewed.  Some of the grocers and wholesale buyers had very simple invoice requirements such as a hand written, numbered invoice with the sellers name and address on it.  Others required use of a company specific electronic form of invoicing and payment. Most of the grocers and wholesalers required paper invoices to be either mailed or delivered with the product.  Both chefs and successful farm-to-restaurant marketers will tell you that direct marketing to restaurants is all about building a relationship of mutual trust and product quality.  But that doesn’t mean that you can ignore good business basics—one of the most frequent concerns chefs had about buying local produce and meat was the difficulty many farm producers seem to have in providing clear, timely invoices and tracking the amount purchased by a restaurant. 


Best Marketing Practices

  • Have a blank invoice form with your farm name, address, phone number, email address, and other contact information.
  • Make sure to discuss invoicing with the buyer.
  • Prepare to accept payment at a later date.
  • Have a system in place to keep track of how much is owed.