MKT 300

MARKETING MANAGEMENT

 

ASSIGNMENT #4

Practice Test Chapters 6, 7, and 8

 

Due: October 12

 

  1. Which stage of the consumer decision making process is demonstrated by the following statement:

"I am glad a bought the model with bucket seats rather than the stereo, because bucket seats are harder to steal."

 
    1. Problem Recognition
    2. Information Search
    3. Alternative Evaluations
    4. Purchase Decision
    5. Postpurchase Behavior

 

  1. If you were to watch a television commercial for a new automobile, and not notice that it had dual airbags, side impact bars, and antilock brakes but that it did have a high performance engine that could take it to high speeds as indicated in the film footage, this would be an example of

perception.

 

    1. retentive
    2. abortive
    3. reclusive
    4. selective
    5. subliminal

 

  1. Frank Lee is a stereo buff who will go to great lengths when making stereo purchases. He believes that having the right equipment is important because many people will see the stereo when they visit his home. If you were the Marketing VP for Quality Electronics, Inc. and your market was primarily made up of people just like Frank, which influence source would you most likely build into your promotional message?

 

    1. Situational Influences
    2. Perceptional Risk Influences
    3. Self-concept Influences
    4. Reference Group Influences
    5. Cognitive Dissonance Influences

 

4. Itex Corporation, marketer of Photostat products used in the graphic arts field, buys sensitized paper from Eastman Kodak Company, packages it with the Photostat brand name on it, and sells it directly to printers and other users. In this context, Itex Corporation should be classified as a:

 
    1. Government agency
    2. Manufacturer
    3. Reseller
    4. Capitalist
    5. Mining

 

  1. Derived demand means that the demand for industrial products and services is driven by, or derived, from:

 

    1. mathematical formulas and statistical models
    2. the Gross National Product
    3. demand for consumer goods and services.
    4. demand for industrial goods.
    5. profit margins and ratios.

 

6. Russ Ross, the owner of a construction company specializing in single family homes, was faced with a problem. His workers relied on Black & Decker brand air-powered hammers to reduce construction time. However, the workers informed him that several of the hammers were worn out and needed to be replaced. After talking with other members of the buying center, Mr. Ross purchased Dewalt brand air hammers due to reduced weight and better warranties. Mr. Ross and the other members of the organizational buying center were engaged in what type of organizational buying decision?

 
    1. Straight rebuy
    2. New task buy
    3. Modified new task buy
    4. Modified rebuy
    5. Extended buy

 

  1. Which type of research is better to answer the following question: "What kinds of people buy our product?"

 

    1. Exploratory research
    2. Descriptive research
    3. Experimental research
    4. Subjective research
    5. Expensive research

 

  1. Which one of the following is NOT a disadvantage of secondary data?

 

    1. Outdated
    2. Inaccurate
    3. Wrong form
    4. Expensive
    5. Collected Periodically

 

9. What is the most valid criticism of the following question on a questionnaire? "What is your age?" Under 20 years ______. 21 to 45 years ______.

46 to 60 years ______.

  1. Leading question
  2. Two questions in one
  3. Question with non-exhaustive answers
  4. Unanswerable question
  5. Questions with non-mutually exclusive answers

 

  1. Shelly, the manager of a large grocery store, was concerned. She had received complaints from several customers who said they had been treated rudely by clerks at the store. In order to determine whether or not her clerks were indeed rude, Shelly hired a team of marketing researchers. The researchers posed as customers shopping in the store, but were actually taking notes and recording the actions of the store clerks. Later, Shelly reviewed those notes and found that several of her clerks had treated customers rudely. The research notes that Shelly reviewed were a form of:

 

    1. Secondary data
    2. Observational data
    3. Second-hand data
    4. Developmental data
    5. Conceptual data