MAS 432   Audio Production
WRFL Blockshow Promo Guidelines

This assignment requires you to produce a blockshow promotional spot for the University of Kentucky student-run FM radio station, WRFL.  The station is a non-commercial outlet that emphasizes playing college, or indie, rock plus an extremely wide and very diverse range of music not commonly heard on commercial radio stations, if at all.  Most of the shows are general format shows that play a variety of music, as well as playbox requirements, but others are blockshows that are devoted to a particular genre of music.  Your assignment is to produce a spot that promotes a particular show.

Here are the essential elements that must be included in your WRFL promotional spot:

•	You may produce one spot that is exactly 60 seconds long, or
•	You may produce two spots that are exactly 30 seconds long.
•	There must be some musical element and at least one voiceover (more is better).
•	You must mention the call letters of the station: WRFL-FM.
•	The spots must include the day and the time of the blockshow.

Beyond the above, here are some general guidelines:

•	You must contact the host DJ of the show to get his or her input on the message to be conveyed and the music to be used.
•	You must write the script yourself and perform the voiceovers.
•	Be as creative as possible – try to produce something that will capture the listeners' attention and hold it.
•	Remember, however, that the VO of the script is the most important element.  The message is paramount and must be clearly understood.
•	Eliminate regionalisms and dialect from your speech and fully pronounce the letter "W."
•	Use music that is appropriate for the blockshow – in other words, don't use anything that is remotely mainstream, and under no circumstances use anything that is in the Top 40 or is a commercial radio hit.
•	As much as it will cramp your style, don't use any profane or obscene language.
•	Feel free to use any of the sound effects from our extensive library of sound effects or from any source you care to use (you can find a lot of good effects in movie sound tracks).
•	Feel free to use digital effects on your tracks, but don't obscure the message.

As the second of the WRFL spot assignments, this one employs a medium level of creativity.  You get to write the script, but you must incorporate the input of the DJ.  The grading criteria are based on creativity and production values.