MAS 432   Audio Production
WRFL Promo Guidelines

This assignment requires you to write and produce a general station promotional spot for the University of Kentucky student-run FM radio station, WRFL.  The station is a non-commercial outlet that emphasizes playing college, or indie, rock plus an extremely wide and very diverse range of music not commonly heard on commercial radio stations, if at all.

Here are the essential elements that must be included in your WRFL promotional spot:

•	The spot must be exactly 60 seconds long.
•	There must be some musical element and at least one voiceover (more is better).
•	You must mention the call letters of the station: WRFL-FM
•	You must mention the carrier frequency: 88.1
•	You must mention the license area: Lexington (You don't have to mention the state)

Here are some phrases commonly associated with WRFL that you may use if you choose:

•	Radio Free Lexington (that's what RFL stands for)
•	WRFL – All the way to the left.
•	WRFL – The only alternative left
•	WRFL – Lexington's high octane alternative
•	Revolutions don't happen between commercial breaks.

Beyond the above, here are some general guidelines:

•	Be as creative as possible – try to produce something that will capture the listeners' attention and hold it.
•	Use music that is appropriate for WRFL – in other words, don't use anything that is remotely mainstream, and under no circumstances use anything that is in the Top 40 or is a commercial radio hit (unless you plan to poke fun at it or deride it in some way).
•	As much as it will cramp your style, don't use any profane or obscene language.
•	Feel free to use any of the sound effects from our extensive library of sound effects or from any source you care to use (you can find a lot of good effects in movie sound tracks).
•	Feel free to use digital effects on your tracks, but don't obscure the message.