TEL 101: Mass Communication Systems
Spring 2000 Final Exam Essay Questions

Following are five essay questions – one from each of the five chapters from your textbook, Broadcasting in America, that we covered during the second half of the semester.  I have decided not to include material from Chapter 12 (Regulation and Licensing) on the test since we didn’t go into any depth in that chapter.  Only one of the questions will be on the exam.  The essay question will be worth 20 out of 100 points, so it will require a good effort to do well.

1.	Describe these scheduling strategies: counterprogramming, block programming, stripping, leading in, leading-out, hot switching, hammocking, bridging, repetition, and stunting. (Chapter Eight)

2.	Discuss current issues surrounding each of the following program types: news, sports, and children's programming. (Chapter Nine)

3.	How do Arbitron and Nielson collect and use data on audiences for local, network, and syndicated clients? (Chapter Ten)

4.	Differentiate among gatekeeping, agenda setting, news staging, pseudoevents, and publicity crimes and give examples of each. (Chapter Eleven)

5.	List and describe the protections found in the First Amendment.  Based on your descriptions, list and comprehensively explain the rationales for regulating broadcasting differently than print media.  How and why does cable regulation resemble the previous two? (Chapter Thirteen)