Develop the tools to succed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more.
Marketing graduates go on to careers such as marketing research, promotions, logistics, and sales positions with organizations as diverse as Enterprise Rental Car and Marathon Petroleum, and pharmaceutical sales.
source: myUK: GPS
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This course is designed to assist undergraduates in adjusting to the academic life of the University. Through lectures, discussions, exercises, and out-of-class assignments, UK 101 helps first-year students: articulate the purpose and nature of a college education at a research university; articulate UKs expectations of its students; gain an appreciation of the Universitys mission, history, and traditions; develop skills for achieving academic success such as study strategies and library research skills; increase awareness and use of campus resources; reflect on personal and social issues that first-year students often face in a college environment; become involved in the total life of the University; and form beneficial relationships with students, faculty, and staff.
Selected topics in algebra. Develops manipulative algebraic skills and mathematical reasoning required for further study in mathematics. Includes brief review of basic algebra, quadratic formula, systems of linear equations, introduction to functions and graphing. This course is not available for credit to persons who have received credit in any mathematics course of a higher number with the exceptions of MA 111, 112, 123, 162, 201 and 202. Credit not available on the basis of special examination. Prereq: Two years of high school algebra and a Math ACTE score of 21 or above or a Math SAT score of 510 or above; or MA 108R; or appropriate score on the math placement test or grade C or better in MA 111.
An introduction to differential and integral calculus, with applications to business and the biological and physical sciences. Not open to students who have credit in MA 113 or MA 137. Note: Math placement test recommended. Prereq: Math ACT score of 26 or above, or Math SAT of 600 or above, or MA 109, or appropriate math placement score, or consent of department.
The study of the allocation of scarce resources from the viewpoint of individual economic units. Topics include household and firm behavior, competitive pricing of goods and resources, and monopoly power.
This course is designed to provide an introduction to financial accounting from the users' perspectives. Its primary purposes are to promote understanding of financial accounting information for decision making purposes and to focus on financial accounting's role in communicating business results.
Finite mathematics with applications to business, biology, and the social sciences. Linear functions and inequalities, matrix algebra, linear programming, probability. Emphasis on setting up mathematical models from stated problems.
The literature and problems in the retail distribution of consumers' goods, wholesale distribution of consumers' goods, industrial goods, sales organizations, sales promotion and advertising, and price policies.
A study of how societys needs are satisfied with the limited resources available. Topics include contemporary issues such as inflation, unemployment, economic growth, international dependencies, and how public policy deals with them. A critical understanding of the U.S. and global economies will enhance your value as a manager or executive of a business (whether for-profit or non-profit), as a family member dealing with jobs and financial decisions, and as a voter in a democracy. The course will allow you to become knowledgeable of, and able to critically think about, the major macroeconomic issues of unemployment, jobs, recessions, economic growth, inflation, deflation, oil prices, monetary policy, the Federal Reserve, fiscal policy, budget deficits, the national debt, international trade, international finance, and the financial system.
An introduction to the use of accounting data within an organization to analyze and solve problems and to make planning and control decisions.
A study of planning, organizing and controlling; an interdisciplinary approach; actual decision-making cases.
Introduction to principles of statistics with emphasis on conceptual understanding. Students will articulate results of statistical description of sample data (including bivariate), application of probability distributions, confidence interval estimation and hypothesis testing to demonstrate properly contextualized analysis of real-world data.
This course prepares pre-major students in the Gatton College of Business & Economics to use business software at a high level of proficiency and focuses on Microsoft Excel and Access. Lectures will be supplemented with hands on experiences with business problems.
The application of psychology, sociology, and anthropology to marketing. Includes such topics as consumer decision process, communications, interpersonal behavior, innovation.
An introduction to the basic principles, concepts, and analytical tools in finance. Includes an examination of the sources and uses of funds, budgeting, present value concepts and their role in the investment financing and dividend decision of the corporate enterprise.
A survey of statistical techniques relevant to modern economics and business, with major emphasis on correlation and regression, Bayesian decision theory, index numbers, time series analysis, and forecasting models.
This communication intensive course prepares B&E majors for their careers by developing effective communication skills (integrated written, oral, and visual) applied specifically to todays technology- driven and global business environment. The course will focus on developing strong communication skills in interpersonal settings, on small group teams, and when delivering public presentations. Students will prepare cover letters, resumes, websites, and portfolios; develop effective interviews skills in face-to-face and online environments; communicate effectively based on audience analysis in face-to-face and online settings; deliver effective formal public business presentations (informative and persuasive) based on audience analysis and using a variety of presentational aids that enhance the message; and learn to manage data, graphics, and a positive online presence (e.g. websites, blogs, social media outlets, email messages, and webinars). This course is a Graduation Composition and Communication Requirement (GCCR) course in certain programs, and hence is not likely to be eligible for automatic transfer credit to UK.
Managerial applications of research in marketing decision making. The course objective is to provide students with expertise in defining information needs, selecting information sources and organizing information in decision-making contexts. Application of major concepts will be illustrated in marketing policy areas.
To be well-prepared, a business graduate must appreciate the nature and importance of an enterprises operations. This core business course introduces underlying concepts and basic analytical techniques essential for managing a firms manufacturing and service operations. Operations decisions focus on how to plan, control, and coordinate the organizational resources and processes concerned with producing and distributing goods and/or services. This course emphasizes quantitative and technology-based analyses of real decision problems involving such operations issues as quality control, capacity planning, location analysis, layout analysis, inventory management, forecasting, and project management within a business firm.
This course focuses on ethical principles, the nature of the capitalist-collectivist continuum, government influence on business, and the responsibility of business to society. Topics to be considered include major approaches to ethical reasoning, antitrust law, social regulation, and the economic and social theories that undergird the concept of the social responsibility of business
As the capstone course for marketing majors, this class examines analytical processes for managerial marketing decisions. Topics will include such problem areas as product planning, distribution systems, advertising strategies, information systems, pricing decisions and buying behavior.
Marketing students will learn about managing products and product lines, locating customers, closing sales, and establishing distribution systems. Students will also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis.
To earn the bachelor of business administration (BBA) degree in marketing, students in the Gatton College of Business and Economics must fulfill University Studies requirements (students enrolled prior to Fall 2011) or UKCore requirements (student enrolled Fall 2011 on), the College premajor and major requirements, and College core requirements.
Minimum Total Hours: 120University Studies Requirements UK Core Requirements
Requirements for the marketing major consist of at least 18 credit hours. There are three required courses:
MKT 310 Consumer Behavior (3)
MKT 340 Introductory Marketing Research (3)
MKT 450 Marketing Strategy and Planning (3)
The remaining nine (9) credit hours are selected from:
MKT 320 Retail and Distribution Management (3)
MKT 330 Promotion Management (3)
MKT 390 Special Topics in Marketing (Subtitle required) (1-6)
MKT 410 Personal Selling (3)
MKT 430 Services Marketing Management (3)
MKT 435 International Marketing (3)
MKT 445 Sports Marketing (3)
In addition, courses covering contemporary problems in marketing are frequently offered to provide students with insight into the changing marketing environment.
All course offerings are subject to availability of faculty and teaching assistants, and to sufficient student enrollment. Summer offerings are also subject to the level of funding provided by the University's summer school program.
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Source: Bureau of Labor Statistics | Click the link for more info.
per year in 2014
Number of Jobs
10 Year Job Outlook
new jobs (average)
Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.
Source: Bureau of Labor StatisticsRead More
Source: Bureau of Labor Statistics
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