College of Communication and Information

Integrated Strategic Communication (ISC)

13:1

Student/Teacher Ratio

1607

Total Undergraduate Students

15

Student Ambassadors

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Schyler Simpson, Ph.D

Director of Recruitment and Retention

(859) 257-7800

College of Communication and Information

College of Communication and Information

Office of Student Services

107 Grehan Journalism Building

Program website

  • BA
  • BS
Other programs from the College of Communication and Information:

Integrated Strategic Communication offers students professional preparation for careers in the areas of account management, creative advertising, public relations, and direct response communication. Students develop their skills through one of four chosen paths that mirror the functions within persuasive communication agencies.

Careers

Career opportunities in Integrated Strategic Communication include:

  • Account Executive
  • Media Buyer & Planner
  • Advertising Copywriter
  • Event Planner
  • Public Relations Specialist
  • Direct Marketing Manager
  • Social Media Campaign Coordinator
  • Brand Manager
  • Creative Director
  • Digital Content Manager
  • Electronic Advertising Specialist
"I've been able to use the knowledge obtained from ISC and build upon it with real-world experience ... Majoring in this field of study equipped me with the tools necessary to be successful across multiple business sectors, cultures and countries."

Michelle

Associate Brand Manager at Mars, Inc.

Current Curriculum Information

Access Major Template

source: myUK: GPS

  • Integrated Strategic Comm (BA) 120 hours

Click to toggle each Academic Year. Click each course for more information.

Freshman Year

Fall Semester
  • UK Core - Comp. & Comm. I3
  • UK Core - Quantitative Foundations3
  • UK Core - Humanities3
  • PSY 100 - INTRODUCTION TO PSYCHOLOGY4

    An introduction to the study of behavior covering theories, methods and findings of research in major areas of psychology. Topics covered will include the biological foundations of behavior; learning, perception, motivation, personality; developmental, abnormal, and social behavior; and methods of assessment. This course is a prerequisite to a significant number of courses in this and related areas of study. Lecture, three hours; laboratory/discussion, two hours.

  • COM Language I4
    • Total18
Spring Semester
  • UK Core - Comp. & Comm. II3
  • UK Core - Arts and Creativity3
  • UK Core - Natural, Physical and Math3
  • ISC 161 - INTRODUCTION TO INTEGRATED STRATEGIC COMMUNICATION3

    An introductory course in all phases of integrated strategic communication and its role in contemporary business and society. Includes an historical and socio-cultural overivew of advertising, public relations, sales promotion and direct response marketing as well as an exploration of their interrelationships. Covers strategic planning for integrated communication, message approaches and their foundations in theories of persuation and information processing, and characteristics of message delivery systems. Provides a discussion of ethics and regulation, and the economics and social impact of the industries.

  • COM Language II4
    • Total16
    • Total Freshman Hours34

Sophomore Year

Fall Semester
  • UK Core - Statistical Inferential Reason3
  • ISC 261 or JOU 2043
  • UK Core - Global Dynamics3
  • UK Core - Community, Culture and Citizen3
  • COM Language III3
    • Total15
Spring Semester
  • ISC 311 - ETHICAL, LEGAL, AND SOCIAL ISSUES IN ISC3

    Course will focus upon the legal, ethical, and social issues faced by ISC professionals. The course will examine government regulation of direct response communications, advertising, and public relations practices as wlel as the industry's ethical standards and self regulation efforts. Emphasis will also be placed upon gaining an understanding of ISC's role in soceity's economic, social, and cultural systems. Topics will include potential societal consequences of persuasive communication practices and the ethical responsibilities of profesionals in each of the ISC disciplines.

  • ISC 321 - RESEARCH METHODS FOR THE INTEGRATED STRATEGIC COMMUNICATION PROFESSIONAL3

    Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

  • Course in Minor3
  • COM Language IV3
  • Elective3
    • Total15
    • Total Sophomore Hours30

Junior Year

Fall Semester
  • ISC first path course3
  • ISC/JOU/MAS 300+3
  • MKT 300 - MARKETING MANAGEMENT3

    The literature and problems in the retail distribution of consumers' goods, wholesale distribution of consumers' goods, industrial goods, sales organizations, sales promotion and advertising, and price policies.

  • Elective3
  • Course in Minor3
    • Total15
Spring Semester
  • ISC second path course3
  • ISC/JOU/MAS 300+3
  • PHI 330 or PHI 3343
  • Course in Minor3
  • Elective3
    • Total15
    • Total Junior Hours30

Senior Year

Fall Semester
  • ISC/JOU/MAS 300+3
  • Course in Minor3
  • Course in Minor3
  • Elective3
  • Elective3
    • Total15
Spring Semester
  • ISC 399 - INTERNSHIP: ISC3

    Qualified students enter the professional sector to refine skills and knowledge. Supervised internships approved by the School allow placements in industry, government, radio, television, print media, research agencies, etc. A signed contract must be completed prior to the start of the internship. Pass/fail only.

  • ISC 491 - INTEGRATED STRATEGIC COMMUNICATION CAMPAIGNS CAPSTONE3

    An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

  • Course in Minor3
  • Course in Minor3
  • Elective3
    • Total15
    • Total Senior Hours30
  • Integrated Strategic Comm (BS) 120 hours

Click to toggle each Academic Year. Click each course for more information.

Freshman Year

Fall Semester
  • UK Core - Comp. & Comm. I3
  • UK Core - Quantitative Foundations3
  • UK Core - Arts and Creativity3
  • UK Core - Humanities3
  • PSY 100 - INTRODUCTION TO PSYCHOLOGY4

    An introduction to the study of behavior covering theories, methods and findings of research in major areas of psychology. Topics covered will include the biological foundations of behavior; learning, perception, motivation, personality; developmental, abnormal, and social behavior; and methods of assessment. This course is a prerequisite to a significant number of courses in this and related areas of study. Lecture, three hours; laboratory/discussion, two hours.

    • Total17
Spring Semester
  • UK Core - Comp. & Comm. II3
  • UK Core - Natural, Physical and Math3
  • UK Core - Global Dynamics3
  • UK Core - Community, Culture and Citizen3
  • ISC 161 - INTRODUCTION TO INTEGRATED STRATEGIC COMMUNICATION3

    An introductory course in all phases of integrated strategic communication and its role in contemporary business and society. Includes an historical and socio-cultural overivew of advertising, public relations, sales promotion and direct response marketing as well as an exploration of their interrelationships. Covers strategic planning for integrated communication, message approaches and their foundations in theories of persuation and information processing, and characteristics of message delivery systems. Provides a discussion of ethics and regulation, and the economics and social impact of the industries.

    • Total15
    • Total Freshman Hours32

Sophomore Year

Fall Semester
  • UK Core - Statistical Inferential Reason3
  • ISC 261 or JOU 2043
  • Course in Minor3
  • Elective in "science"3
  • Elective3
    • Total15
Spring Semester
  • ISC 311 - ETHICAL, LEGAL, AND SOCIAL ISSUES IN ISC3

    Course will focus upon the legal, ethical, and social issues faced by ISC professionals. The course will examine government regulation of direct response communications, advertising, and public relations practices as wlel as the industry's ethical standards and self regulation efforts. Emphasis will also be placed upon gaining an understanding of ISC's role in soceity's economic, social, and cultural systems. Topics will include potential societal consequences of persuasive communication practices and the ethical responsibilities of profesionals in each of the ISC disciplines.

  • ISC 321 - RESEARCH METHODS FOR THE INTEGRATED STRATEGIC COMMUNICATION PROFESSIONAL3

    Introduces students to applied research as a decision making tool for the integrated communications professional. Students acquire basic skills in: identification of information needs, stating research objectives, selection of appropriate research technique(s), sample selection, questionnaire design, analysis procedures, report writing, and budget management. Topics prepare students to conduct small scale survey research and to buy and evaluate studies from custom and/or syndicated research suppliers. Legal and ethical issues are also examined.

  • Course in Minor3
  • Elective in "science"3
  • MA/CS/STA course3
    • Total16
    • Total Sophomore Hours31

Junior Year

Fall Semester
  • ISC first path course3
  • ISC/JOU/MAS 300+3
  • MKT 300 - MARKETING MANAGEMENT3

    The literature and problems in the retail distribution of consumers' goods, wholesale distribution of consumers' goods, industrial goods, sales organizations, sales promotion and advertising, and price policies.

  • Course in Minor3
  • Elective in "science"3
    • Total15
Spring Semester
  • ISC second path course3
  • ISC/JOU/MAS 300+3
  • PHI 330 or PHI 3343
  • Course in Minor3
  • MA/CS/STA course3
    • Total16
    • Total Junior Hours31

Senior Year

Fall Semester
  • ISC/JOU/MAS 300+3
  • Elective in "science"3
  • MA/CS/STA course3
  • Course in Minor3
  • Course in Minor3
    • Total16
Spring Semester
  • ISC 399 - INTERNSHIP: ISC3

    Qualified students enter the professional sector to refine skills and knowledge. Supervised internships approved by the School allow placements in industry, government, radio, television, print media, research agencies, etc. A signed contract must be completed prior to the start of the internship. Pass/fail only.

  • ISC 491 - INTEGRATED STRATEGIC COMMUNICATION CAMPAIGNS CAPSTONE3

    An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

  • Course in Minor3
  • Elective in "science"3
  • Elective3
    • Total15
    • Total Senior Hours31

Contact

Schyler Simpson, Ph.D

Director of Recruitment and Retention

(859) 257-7800

College of Communication and Information

College of Communication and Information

Office of Student Services

107 Grehan Journalism Building

Other programs from the College of Communication and Information:

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