College of Communication and Information

Media Arts & Studies

13:1

Student/Teacher Ratio

1607

Total Undergraduate Students

15

Student Ambassadors

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Schyler Simpson, Ph.D

Director of Recruitment and Retention

(859) 257-7800

College of Communication and Information

College of Communication and Information

Office of Student Services

107 Grehan Journalism Building

Program website

  • BA
  • BS

The mission of the Media Arts and Studies program is to promote the study of the means of production and dissemination of digital content, and their ultimate effects on individuals, political communication, civic participation, media organizations, media policy and practices, and society as a whole. Courses and internships prepare students for careers in the industry with interest in audio/visual production, media studies, web design, video, graphics and other web-based systems.

Careers

The Media Arts and Studies major offers a wide variety of career opportunities including:

  • Producer
  • Director
  • Editor
  • Technical Supervisor
  • Multimedia Designer
  • Animator
  • Multimedia Developer
  • Telecommunication Manager
  • Graphic Designer
  • Audience and Content Researcher
"As a telecommunications (now Media Arts and Studies) major, the academic program challenged me and presented great opportunities for me to grow professionally through hands-on production classes with state-of-the-art equipment, excellent career counseling/guidance and unique internship opportunities. The variety of skills obtained while at UK absolutely prepared me for my amazing and incredible 25-year career here at CBS News.

Cathy Black

Senior Producer, CBS News

Current Curriculum Information

Access Major Template

source: myUK: GPS

  • Media Arts and Studies (BA) 120 hours

Click to toggle each Academic Year. Click each course for more information.

Freshman Year

Fall Semester
  • UK Core - Comp. & Comm. I3
  • UK Core - Quantitative Foundations3
  • UK Core - Social Sciences3
  • MAS 101 - INTRODUCTION TO MEDIA AND CULTURE3

    This course focuses on the study o electronic mass media. It surveys the cultural industries from multiple perspectives, including history, economics, production processes, content, social effects, diversity, and globalization. It emphasizes the relationship among the electronic mass media, culture, and power.

  • COM Language I4
    • Total17
Spring Semester
  • UK Core - Comp. & Comm. II3
  • UK Core - Humanities3
  • UK Core - Natural, Physical and Math3
  • MAS 201 - COMMUNICATION TECHNOLOGIES AND SOCIETY3

    Historical survey of broadcasting, common carrier, and related electronic media technologies, including the Internet. This course focuses on the social, political, and policy dimensions of the adoption and use of communication technologies. Special attention is paid to significant issues in contemporary public policy and practice, such as protection of privacy and personal information, information ownership, free speech, and censorship.

  • COM Language II4
    • Total16
    • Total Freshman Hours33

Sophomore Year

Fall Semester
  • UK Core - Statistical Inferential Reason3
  • UK Core - Arts and Creativity3
  • UK Core - Community, Culture and Citizen3
  • COM Language III3
  • Course in Minor3
    • Total15
Spring Semester
  • UK Core - Global Dynamics3
  • MAS 310 - TELECOMMUNICATIONS POLICY AND REGULATION3

    A study of policy and regulation of media in the U.S., primarily broadcasting, cable, telephone, and the internet. This includes traditional issues in the regulation of content, such as freedom of speech, copyright, obscenity, and privacy. It also includes traditional areas in the regulation of the industry structure including monopolies, licensing, cross ownership rules, mergers, and illegal practices.

  • MAS 300+3
  • Course in Minor3
  • COM Language IV3
    • Total15
    • Total Sophomore Hours30

Junior Year

Fall Semester
  • MAS 300 - TELECOMMUNICATIONS RESEARCH METHODS3

    An introduction to quantitative and qualitative social science research relating to media studies, including survey and experimental methods. This course is a Graduation Composition and Communication Requirement (GCCR) course in certain programs, and hence is not likely to be eligible for automatic transfer credit to UK.

  • MAS 335 - INTRODUCTION TO THE MEDIA INDUSTRIES3

    This course introduces students to the major functions and operations of the media industries, with a focus on the film and television industries. The course examines current trends in media practices and the role of technological and cultural factors in shaping the media industries and their effects in society.

  • Course in Minor3
  • Course in Minor3
  • Elective3
    • Total15
Spring Semester
  • MAS 300+3
  • MAS 300+3
  • MAS "socio-cultural" course3
  • Course in Minor3
  • Elective3
    • Total15
    • Total Junior Hours30

Senior Year

Fall Semester
  • MAS 300+3
  • MAS "socio-cultural" course3
  • MAS "industry" course3
  • Course in Minor3
  • Elective3
    • Total15
Spring Semester
  • MAS 300+3
  • JAT 399 - INTERNSHIP: JAT3

    Qualified students enter the professional sector to refine skills and knowledge. Supervised internships approved by the School allow placements in industry, government, radio, television, print media, research agencies, etc. A signed contract must be completed prior to the start of the internship. Pass/fail only. This course is a Graduation Composition and Communication Requirement (GCCR) course in certain programs, and hence is not likely to be eligible for automatic transfer credit to UK.

  • Course in Minor3
  • Elective3
  • Elective3
    • Total15
    • Total Senior Hours30
  • Media Arts and Studies (BS) 120 hours

Click to toggle each Academic Year. Click each course for more information.

Freshman Year

Fall Semester
  • UK Core - Comp. & Comm. I3
  • UK Core - Quantitative Foundations3
  • UK Core - Humanities3
  • UK Core - Social Sciences3
  • MAS 101 - INTRODUCTION TO MEDIA AND CULTURE3

    This course focuses on the study o electronic mass media. It surveys the cultural industries from multiple perspectives, including history, economics, production processes, content, social effects, diversity, and globalization. It emphasizes the relationship among the electronic mass media, culture, and power.

    • Total16
Spring Semester
  • UK Core - Comp. & Comm. II3
  • UK Core - Arts and Creativity3
  • UK Core - Natural, Physical and Math3
  • UK Core - Community, Culture and Citizen3
  • MAS 201 - COMMUNICATION TECHNOLOGIES AND SOCIETY3

    Historical survey of broadcasting, common carrier, and related electronic media technologies, including the Internet. This course focuses on the social, political, and policy dimensions of the adoption and use of communication technologies. Special attention is paid to significant issues in contemporary public policy and practice, such as protection of privacy and personal information, information ownership, free speech, and censorship.

    • Total15
    • Total Freshman Hours31

Sophomore Year

Fall Semester
  • UK Core - Statistical Inferential Reason3
  • UK Core - Global Dynamics3
  • Course in Minor3
  • Elective in "science"3
  • Elective in "science"3
    • Total15
Spring Semester
  • MAS 300+3
  • MA/CS/STA course3
  • Course in Minor3
  • Course in Minor3
  • Elective in "science"3
    • Total16
    • Total Sophomore Hours31

Junior Year

Fall Semester
  • MAS 300 - TELECOMMUNICATIONS RESEARCH METHODS3

    An introduction to quantitative and qualitative social science research relating to media studies, including survey and experimental methods. This course is a Graduation Composition and Communication Requirement (GCCR) course in certain programs, and hence is not likely to be eligible for automatic transfer credit to UK.

  • MAS 335 - INTRODUCTION TO THE MEDIA INDUSTRIES3

    This course introduces students to the major functions and operations of the media industries, with a focus on the film and television industries. The course examines current trends in media practices and the role of technological and cultural factors in shaping the media industries and their effects in society.

  • Course in Minor3
  • MA/CS/STA course3
  • Elective in "science"3
    • Total16
Spring Semester
  • MAS "socio-cultural" course3
  • MAS 300+3
  • Course in Minor3
  • MA/CS/STA course3
  • Elective in "science"3
    • Total16
    • Total Junior Hours32

Senior Year

Fall Semester
  • MAS "socio-cultural" course3
  • MAS "industry" course3
  • MAS 300+3
  • Course in Minor3
  • Elective in "science"3
    • Total15
Spring Semester
  • MAS 300+3
  • MAS 300+3
  • JAT 399 - INTERNSHIP: JAT3

    Qualified students enter the professional sector to refine skills and knowledge. Supervised internships approved by the School allow placements in industry, government, radio, television, print media, research agencies, etc. A signed contract must be completed prior to the start of the internship. Pass/fail only. This course is a Graduation Composition and Communication Requirement (GCCR) course in certain programs, and hence is not likely to be eligible for automatic transfer credit to UK.

  • Course in Minor3
  • Elective in "science"3
    • Total15
    • Total Senior Hours30

 

Media Arts and Studies Major

The mission of the Media Arts and Studies program is to provide instruction and conduct scholarly research in the creation, production, dissemination and use of digital media content. Courses and internships prepare students for careers in the industry with interest in

Video and Audio Production

Including producing, directing, writing, and technical supervision – across all digital media platforms.

Multimedia Design and Development

Including computer-based interactive multimedia design and development, web applications, integrating audio, graphics, video, text, animation, and interactive applications for education, entertainment, and business purposes.

Media Management

Including network management in organizations; media distribution, sales and marketing; audience and content research; nonprofit and for-profit media entrepreneurship; and the management of various types of telecommunications and digital media companies.

Media Studies

Including advanced study in media education and scholarship, public advocacy of media-related issues, and communications law and policy.

Four Year Plans

 

Degree Requirements

120 Credit Hours (EXCLUDES: KHP service courses, EXP courses, and remedial courses)
Complete all UK Core requirements, Graduation Writing, BA or BS requirements, and one statistics course
42 Hours at the 300 level or above
2.00 cumulative GPA and 2.00 major GPA required to graduate

Pre-Major Requirements–9 Hours 

MAS 101—Introduction to Media and Culture

MAS 201—Communication Technologies and Society

One Statistics Course

Major Requirements–30 Hours

MAS 300—Media Studies Research Methods

MAS 310—Media Policy and Regulation

MAS 335-Introduction to the Media Industries

JAT 399—Internship

21 Hours of Major Electives as Follows

Minimum 6 Hours from Social-Cultural Media Courses

MAS 319—World Media Systems

MAS 420—Electronic Media Criticism

MAS 435- The History of Video Games and the Industry

MAS 505—Media and Popular Culture

MAS 520—Social Effects of the Mass Media

MAS 525—Theory of Multimedia

MAS 530—Proseminar in Telecommunications

MAS 555—The Internet and Social Change

MAS 590—Special Topics in Social-Cultural Media Studies (Subtitle required)

JAT 395—Independent Study

Minimum 3 Hours from Media Industry Courses

MAS 355—Communication and Information Systems in Organizations

MAS 404—Media Organizations

MAS 482—Electronic Media Sales Management

MAS 490—Special Topics in Media Industry Studies (Subtitle required)

MAS 535—Telecommunications Network Management

Additional 15 hours from MAS 300+ level courses

Minor Required


Featured Career

Film and Video Editors and Camera Operators

Film and video editors and camera operators manipulate moving images that entertain or inform an audience.

Source: Bureau of Labor Statistics | Click the link for more info.

Median Salary

$52,470

per year in 2014

Number of Jobs

58,900

in 2014

10 Year Job Outlook

6,400

new jobs (average)

Similar Occupations

Source: Bureau of Labor Statistics

  • Broadcast and Sound Engineering Technicians
  • Editors
  • Multimedia Artists and Animators
  • Photographers
  • Producers and Directors
  • Reporters, Correspondents, and Broadcast News Analysts

Featured Career

Producers and Directors

Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.

Source: Bureau of Labor Statistics | Click the link for more info.

Median Salary

$69,100

per year in 2014

Number of Jobs

122,600

in 2014

10 Year Job Outlook

11,100

new jobs (average)

Similar Occupations

Source: Bureau of Labor Statistics

  • Actors
  • Art Directors
  • Dancers and Choreographers
  • Film and Video Editors and Camera Operators
  • Multimedia Artists and Animators
  • Top Executives
  • Writers and Authors

Featured Career

Broadcast and Sound Engineering Technicians

Broadcast and sound engineering technicians set up, operate, and maintain the electrical equipment for radio programs, television broadcasts, concerts, sound recordings, and movies.

Source: Bureau of Labor Statistics | Click the link for more info.

Median Salary

$41,350

per year in 2014

Number of Jobs

117,200

in 2014

10 Year Job Outlook

7,700

new jobs (average)

Similar Occupations

Source: Bureau of Labor Statistics

  • Computer Support Specialists
  • Electrical and Electronics Engineering Technicians
  • Electrical and Electronics Installers and Repairers
  • Film and Video Editors and Camera Operators

Enhancing Your Time at UK

There are countless ways to “see blue.” on campus, but the best way to maximize your journey at the University of Kentucky is by engaging in an Education Abroad opportunity.

This will allow you to gain a global perspective and enhance future employability. As you take the first step towards investing in your future, we encourage you to take advantage of all the opportunities UK has to offer. Take a look at some of the options UK Education Abroad & Exchanges office suggests to complement your major! #SeeBlueAbroad

View Major Advising Page

Contact

Schyler Simpson, Ph.D

Director of Recruitment and Retention

(859) 257-7800

College of Communication and Information

College of Communication and Information

Office of Student Services

107 Grehan Journalism Building

Get more information about going to the University of Kentucky