MGT 499 - Strategic Management
Course Syllabus - Fall 2000

Instructor: Walter J. Ferrier, Ph.D.
Office: 455X B&E Bldg.
Tel: 257-9326
E-mail: wallyf@pop.uky.edu



 
Course Overview and Objectives
Text, Readings, and Cases
Grading
Case Study and Case Reports
Capstone Simulation
Participation

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COURSE OVERVIEW

Strategic management is an integrative capstone course Ė the only course that challenges students to study and experience sets of multifunctional problems that confront top management. The course will allow students to bring together all of their learned functional skills (i.e., accounting, finance, marketing, etc.) and use them to study organizational problems within the context of real-world business case studies.
 

OBJECTIVES

The objectives of Strategic Management 499 are:


PEDAGOGY

Procedures to accomplish these objectives include: readings, cases, lectures, class discussions, videos, written reports, and an internet-based business strategy computer simulation.
 

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TEXTS (all required)

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CASE STUDY

The main pedagogical thrust of this course is case study. Therefore, the best way to learn from cases (and active discussion among students) is through preparation. Preparation for cases normally contains the following elements:


WRITTEN (and ORAL) CASE REPORTS

Each team of students is offered considerable flexibility to choose assignments and grading weights/distribution, etc. for the case reports.  Please meet with your team members and choose wisely ... you have to stick with the scheme you choose for the entire semester! Case reports [written or oral] that you choose to do are due on the date we plan to discuss in class (see MGT 499 Course Schedule).

Step  1:
Each team will choose three cases to do a report on, among 9 cases scheduled throughout the semester.

Step 2:
Each team will choose among three grading options as to how the work effort and grades will be distributed and weighted among team members for the three case reports chosen: Step 3:
For teams choosing grading options 1 or 3 above, I will offer the option of doing a 20-minute oral presentation in lieu of a written report.  However, this will be on a first-come/first-served basis, limiting each case-class period to only ONE oral presentation.  Also, each team will be eligible to do only one oral report throughout the semester.  I plan to schedule 9 case studies.  So, with 11-12 teams in the class, 3-4 teams will NOT get to do an oral.  If your teams chooses to do an oral report for one of the cases, I will accept "bids" beginning at 8:00 a.m. on Weds., Aug. 30 via telephone (257-9326) or e-mail (wallyf@pop.uky.edu). Please submit only your first and second choice cases to report.


Please consult the Guidelines for Written and Oral Case Reports. for, of course, guidelines and SAMPLE CASE REPORTS Your reports will be graded according to the level of professionalism (in both substance and aesthetics). . Late papers will carry a substantial penalty (i.e., drop five points for each day past the due date).

Sample case reports are also located at Guidelines for Written and Oral Case Reports
 
 

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GRADING

The following table contains both individual and group assignments required for the course:
 
Assignment
Weight
1. Capstone Simulation Performance (Group) 10%
2. Capstone Pre-Game Written Report (Group) 10%
3. Capstone Post-Game Written Report (Group) 10%
4. Case Reports (three, Group or Individ.) 50%
5. Corporate Social Responsibility Report (Group) 10%
6. Participation (Individ.) 10%
TOTAL 100%

 

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CAPSTONE Simulation

The class will be organized into three-person teams to carry out the Capstone simulation. In forming these teams, please consider both the expertise of each of the team members across functional areas (i.e., marketing, finance, accounting, etc.) and scheduling flexibility (i.e., ability of team member to meet out of class). A team that is functionally diverse may be more likely to do better than a team of all accounting majors, for example. So, donít just pick your friends as teammates Ė as this type of group work has been known to occasionally strain friendships.

After a pre-game briefing and practice session, teams will be required to conduct EIGHT (8) official decisions. Groups will be evaluated on the outcome of the simulation (i.e., the groupís company stock price, market share, profit, etc.) as well as two 5-page written briefs (to be discussed later).

In order for the class to stick to the decision schedule, it is absolutely imperative that all decision are uploaded via the web on the due date: late uploads will not be accepted. Keep in mind that the Capstone simulation comprises 30% of your grade.
 
 

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E-MAIL CORRESPONDENCE

All students are required to subscribe to the appropriate to the MGT 499 LISTSERV e-mail list (MGT499DAY@lsv.uky.edu). This LISTSERV list will be used for: a) correspondence between instructor and the class, 2) discussion about course topics, 3) correspondence between student teams, etc.  Please see the course web site for instructions (http://www.uky.edu/~wallyf/list499.html)
 

PARTICIPATION

One of the critical factors in making this course a successful experience for everyone is the quality of student participation. Thus, students are expected to read all assignments before class and contribute to class discussions. The solutions to case and theory problems in this course can and will be varied. Often, the most complete understanding of and best solutions for important issues and challenges are arrived at only after substantial class debate and discussion; that is, learning from one another.

Meaningful participation could consist of any of the following:


ATTENDANCE

You are expected to attend all scheduled class meetings. Much of the most important material and perspectives relevant to successful case reports are covered in class. In addition, failure to attend regularly will result in a poor participation score

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