College of Arts & Sciences

US Culture and Business Practices


Total hours


Core hours


Elective hours

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A US Culture and Business Practices degree will allow students to complete an interdisciplinary program of study that draws together rich training in the history, politics, arts, and culture of the United States with significant training in Business. The coursework will be split between classes in A&S Humanities and Social Science departments, on the one hand, and classes in the Gatton College of Business and Economics, on the other hand. Students will develop the breadth of knowledge indicative of a liberal arts education, which is the specialty of the College of Arts & Sciences. Students will enhance critical thinking and writing skills, develop communication and other "soft skills," and hone problem-solving strategies. This training will mesh with key aspects of a Business degree, including Management, Marketing, Finance, and Economics. Students will thus attain the fundamentals of a Business degree within the broader scope of skills and methods of inquiry associated with the liberal arts. This degree will be beneficial for a wide range of students: students who plan to work in business, technological, cultural, community, and human-service settings; students who wish to combine the liberal arts with a more applied field; and students for whom a traditional intercollege major is too limiting.

US Culture and Business Practices Curriculum

Core Courses (24 Credit Hours)                                  

USB 201              US Culture and Business Studies                 3 credit hours   

USB 495              Senior Capstone Seminar                             3 credit hours   

ECO 201             Principles of Economics I                              3 credit hours   

ECO 202             Principles of Economics II                             3 credit hours   

MGT 292             Introduction to Entrepreneurship               3 credit hours   

FIN 250               Personal Investing & Financial Planning     3 credit hours   

MKT 300             Marketing Management                                3 credit hours   

MGT 301            Business Management                                   3 credit hours                                                         

Elective Courses (18 Credit Hours)                                            

Students must take at least 18 credit hours of electives from the approved list, of which at least 3 credit hours must come from each of the three areas: National Formations (includes US in the world), American Communities & Identities, and Literary Arts.

A complete list of degree requirements may be found in the major sheet below.

US Culture and Business Practices | Resources

B.A. Major Sheet B.A. Four Year Plan USB Program Website