The integrated strategic communication major prepares students for careers in the allied areas of promotional communication, including advertising, public relations, direct response communication, sales promotion and social media promotion. The major stresses a strategic approach to communication initiatives and is designed to build analytical, critical thinking, writing and presentation skills. ISC graduates enjoy highly diverse career destinations.
Career opportunities in Integrated Strategic Communication include:
"I've been able to use the knowledge obtained from ISC and build upon it with real-world experience ... Majoring in this field of study equipped me with the tools necessary to be successful across multiple business sectors, cultures and countries."
Associate Brand Manager at Mars, Inc.
The Integrated Strategic Communication B.A. and B.S. programs prepare students for careers as professionals in the allied areas of advertising, public relations, direct response and other forms of promotional communication. A minor, internship and portfolio are required for graduation.
Students can choose major electives in the following areas:
Prepares students for careers in media planning, media sales, account planning, audience research and management of client and consumer relationships through effective strategy.
Prepares students for careers developing creative executions for persuasive messages across all media, including advertising copywriting, visual communication strategies and creative decision-making.
Prepares students for careers in public relations including publicity planning, media relations, event planning, social media campaign strategy and online content management.
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$156,580
per year in 2023
Number of Jobs
389,000
in 2023
10 Year Job Outlook
24,300
new jobs (average)
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$74,680
per year in 2023
Number of Jobs
868,600
in 2023
10 Year Job Outlook
116,600
new jobs (average)
Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$130,480
per year in 2023
Number of Jobs
105,700
in 2023
10 Year Job Outlook
6,000
new jobs (average)
Public relations specialists create and maintain a positive public image for the clients they represent.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$66,750
per year in 2023
Number of Jobs
297,100
in 2023
10 Year Job Outlook
18,000
new jobs (average)
Sales managers direct organizations' sales teams.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$135,160
per year in 2023
Number of Jobs
554,700
in 2023
10 Year Job Outlook
22,500
new jobs (average)
There are countless ways to “see blue.” on campus, but the best way to maximize your journey at the University of Kentucky is by engaging in an Education Abroad opportunity.
This will allow you to gain a global perspective and enhance future employability. As you take the first step towards investing in your future, we encourage you to take advantage of all the opportunities UK has to offer. Take a look at some of the options UK Education Abroad & Exchanges office suggests to complement your major! #SeeBlueAbroad
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College of Communication and Information
