College of Communication and Information

Integrated Strategic Communication (ISC)

13:1

Student/Teacher Ratio

1688

Total Undergraduate Students

15

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Schyler Simpson

Director of Retention and Engagement; Director of CI Connect Living Learning Program; Interim Recruiter

(859) 257-7800

College of Communication and Information

Program website

  • BA
  • BS

The integrated strategic communication major prepares students for careers in the allied areas of promotional communication, including advertising, public relations, direct response communication, sales promotion and social media promotion. The major stresses a strategic approach to communication initiatives and is designed to build analytical, critical thinking, writing and presentation skills. ISC graduates enjoy highly diverse career destinations.

Careers

Career opportunities in Integrated Strategic Communication include:

  • Account Executive
  • Media Buyer & Planner
  • Advertising Copywriter
  • Event Planner
  • Public Relations Specialist
  • Direct Marketing Manager
  • Social Media Campaign Coordinator
  • Brand Manager
  • Creative Director
  • Digital Content Manager
  • Electronic Advertising Specialist
"I've been able to use the knowledge obtained from ISC and build upon it with real-world experience ... Majoring in this field of study equipped me with the tools necessary to be successful across multiple business sectors, cultures and countries."

Michelle

Associate Brand Manager at Mars, Inc.

Integrated Strategic Communication Major

The Integrated Strategic Communication B.A. and B.S. programs prepare students for careers as professionals in the allied areas of advertising, public relations, direct response and other forms of promotional communication.  A minor, internship and portfolio are required for graduation.

Students can choose major electives in the following areas:

Management

Prepares students for careers in media planning, media sales, account planning, audience research and management of client and consumer relationships through effective strategy.

Creative

Prepares students for careers developing creative executions for persuasive messages across all media, including advertising copywriting, visual communication strategies and creative decision-making.

Public Relations

Prepares students for careers in public relations including publicity planning, media relations, event planning, social media campaign strategy and online content management.

 


2023-24 Integrated Strategic Communication Curriculum Requirements

ISC, B.A. Bulletin ISC, B.S. Bulletin

Imagine Your Future

Advertising, Promotions, and Marketing Managers

Advertising, promotions, and marketing managers plan programs to generate interest in products or services.

Source: Bureau of Labor Statistics | Click the link for more info.

Median Salary

$156,580

per year in 2023

Number of Jobs

389,000

in 2023

10 Year Job Outlook

24,300

new jobs (average)


Imagine Your Future

Market Research Analysts

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.

Source: Bureau of Labor Statistics | Click the link for more info.

Median Salary

$74,680

per year in 2023

Number of Jobs

868,600

in 2023

10 Year Job Outlook

116,600

new jobs (average)


Imagine Your Future

Public Relations and Fundraising Managers

Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Source: Bureau of Labor Statistics | Click the link for more info.

Median Salary

$130,480

per year in 2023

Number of Jobs

105,700

in 2023

10 Year Job Outlook

6,000

new jobs (average)


Imagine Your Future

Public Relations Specialists

Public relations specialists create and maintain a positive public image for the clients they represent.

Source: Bureau of Labor Statistics | Click the link for more info.

Median Salary

$66,750

per year in 2023

Number of Jobs

297,100

in 2023

10 Year Job Outlook

18,000

new jobs (average)


Imagine Your Future

Sales Managers

Sales managers direct organizations' sales teams.

Source: Bureau of Labor Statistics | Click the link for more info.

Median Salary

$135,160

per year in 2023

Number of Jobs

554,700

in 2023

10 Year Job Outlook

22,500

new jobs (average)


Enhancing Your Time at UK

There are countless ways to “see blue.” on campus, but the best way to maximize your journey at the University of Kentucky is by engaging in an Education Abroad opportunity.

This will allow you to gain a global perspective and enhance future employability. As you take the first step towards investing in your future, we encourage you to take advantage of all the opportunities UK has to offer. Take a look at some of the options UK Education Abroad & Exchanges office suggests to complement your major! #SeeBlueAbroad

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Contact

Schyler Simpson

Director of Retention and Engagement; Director of CI Connect Living Learning Program; Interim Recruiter

(859) 257-7800

College of Communication and Information