The integrated strategic communication major offers students professional preparation for careers in the allied areas of promotional communication including advertising, public relations, direct response communication, sales promotion, social media promotion and the like. The major stresses a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills as well as writing and presentation skills. ISC graduates enjoy highly diverse career destinations.
Career opportunities in Integrated Strategic Communication include:
"I've been able to use the knowledge obtained from ISC and build upon it with real-world experience ... Majoring in this field of study equipped me with the tools necessary to be successful across multiple business sectors, cultures and countries."
Associate Brand Manager at Mars, Inc.
The Integrated Strategic Communication B.A. and B.S. programs prepare students for careers as professionals in the allied areas of advertising, public relations, direct response and other forms of promotional communication. A minor, internship and portfolio are required for graduation.
Students can choose major electives in the following areas:
Prepares students for careers in media planning, media sales, account planning, audience research and management of client and consumer relationships through effective strategy.
Prepares students for careers developing creative executions for persuasive messages across all media, including advertising copywriting, visual communication strategies and creative decision-making.
Prepares students for careers in public relations including publicity planning, media relations, event planning, social media campaign strategy and online content management.
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$133,380
per year in 2021
Number of Jobs
347,000
in 2021
10 Year Job Outlook
33,700
new jobs (average)
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$63,920
per year in 2021
Number of Jobs
792,500
in 2021
10 Year Job Outlook
150,300
new jobs (average)
Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$119,860
per year in 2021
Number of Jobs
98,100
in 2021
10 Year Job Outlook
8,100
new jobs (average)
Public relations specialists create and maintain a positive public image for the clients they represent.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$62,800
per year in 2021
Number of Jobs
276,800
in 2021
10 Year Job Outlook
22,300
new jobs (average)
Sales managers direct organizations' sales teams.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$127,490
per year in 2021
Number of Jobs
469,800
in 2021
10 Year Job Outlook
23,800
new jobs (average)
There are countless ways to “see blue.” on campus, but the best way to maximize your journey at the University of Kentucky is by engaging in an Education Abroad opportunity.
This will allow you to gain a global perspective and enhance future employability. As you take the first step towards investing in your future, we encourage you to take advantage of all the opportunities UK has to offer. Take a look at some of the options UK Education Abroad & Exchanges office suggests to complement your major! #SeeBlueAbroad
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College of Communication and Information
310M Lucille Little Fine Arts Library
