Gatton College of Business & Economics

Marketing

120

Total Hours

18

Marketing Hours

31

UK Core Hours

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Jacob Westover

Director of Recruitment

Gatton College of Business and Economics

Gatton College of Business & Economics

Program website

859.257.9127

  • BBA
Other programs from the Gatton College of Business & Economics:

Develop the tools to succeed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more. 

Careers

Real-world preparation

Marketing graduates go on to careers such as marketing research, promotions, logistics, and sales positions with organizations as diverse as Enterprise Rental Car and Marathon Petroleum, and pharmaceutical sales.  

Classes & Requirements

What You'll Study

Marketing students will learn about managing products and product lines, locating customers, closing sales, and establishing distribution systems. Students will also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis. 

Minimum Total Hours: 120


Pre-Major Requirements

CIS 110 OR WRD 110 – Composition and Communication I

(3)

CIS 111 OR WRD 111 – Composition and Communication II

(3)

OR

CIS 112 OR WRD 112 – Accelerated Composition and Communication II

(3)

ACC 201 – Financial Accounting I

(3)

ACC 202 – Managerial Uses of Accounting Information

(3)

ECO 201 – Principles of Economics I

(3)

ECO 202 – Principles of Economics II

(3)

AN 105 (Previously B&E 105) – Business Applications of Spreadsheets

(1)

MA 123 – Elementary Calculus and Its Applications

(3)

MA 162 – Finite Mathematics and Its Applications

(3)

OR

MA 113 – Calculus I

(3)

OR

MA 137 – Calculus I with Life Science Application

(3)

Gatton Core Classes

MKT 300 – Marketing Management

(3)

FIN 300 – Corporation Finance

(3)

MGT 301 – Business Management

(3)

MGT 340 – Ethical and Regulatory Environment

(3)

AN 300 – Introduction to Business Analytics

(3)

ECO 391 – Economic and Business Statistics

(3)

Major Requirements

Requirements for the marketing major consist of at least 18 credit hours. There are three required courses:

MKT 310 - Consumer Behavior

(3)

MKT 340 - Introductory Marketing Research

(3)

MKT 450 - Marketing Strategy and Planning

(3)

MKT Electives Upper-division Marketing Electives (300 level & above)

(9)

CIS 300 - Strategic Business and Professional Communication

(3)

In addition, courses covering contemporary problems in marketing are frequently offered to provide students with insight into the changing marketing environment.

All course offerings are subject to availability of faculty and teaching assistants, and to sufficient student enrollment. Summer offerings are also subject to the level of funding provided by the University's summer school program.


Four Year Plan for students under UK Core requirements

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Historical Major Sheets


Imagine Your Future

Market Research Analysts

Market research analysts study market conditions to examine potential sales of a product or service.

Source: Bureau of Labor Statistics | Click the link for more info.

Median Salary

$65,810

per year in 2018

Number of Jobs

738,100

in 2018

10 Year Job Outlook

130,300

new jobs (average)

Work Environment

Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.

Source: Bureau of Labor Statistics

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Related Majors and Minors

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Contact

Jacob Westover

Director of Recruitment

Gatton College of Business and Economics

Gatton College of Business & Economics

859.257.9127

Other programs from the Gatton College of Business & Economics: