Gatton College of Business & Economics



Total Hours


Marketing Hours


UK Core Hours

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Rachel Clark

Director of Recruitment

Gatton College of Business and Economics

Gatton College of Business & Economics

Program website


  • BBA
Other programs from the Gatton College of Business & Economics:

Develop the tools to succed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more. 


Real-world preparation

Marketing graduates go on to careers such as marketing research, promotions, logistics, and sales positions with organizations as diverse as Enterprise Rental Car and Marathon Petroleum, and pharmaceutical sales.  

Classes & Requirements

What You'll Study

Marketing students will learn about managing products and product lines, locating customers, closing sales, and establishing distribution systems. Students will also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis. 

To earn the bachelor of business administration (BBA) degree in marketing, students in the Gatton College of Business and Economics must fulfill University Studies requirements (students enrolled prior to Fall 2011) or UKCore requirements (student enrolled Fall 2011 on), the College premajor and major requirements, and College core requirements.

Minimum Total Hours: 123

University Studies Requirements UK Core Requirements

Major Requirements 

Requirements for the marketing major consist of at least 18 credit hours. There are three required courses:

MKT 310          Consumer Behavior (3)

MKT 340          Introductory Marketing Research (3)

MKT 450          Marketing Strategy and Planning (3)


The remaining nine (9) credit hours are selected from:

MKT 320          Retail and Distribution Management (3)

MKT 330          Promotion Management (3)

MKT 390          Special Topics in Marketing (Subtitle required) (1-6)

MKT 410          Personal Selling (3)

MKT 430          Services Marketing Management (3)

MKT 435          International Marketing (3)

MKT 445          Sports Marketing (3)

In addition, courses covering contemporary problems in marketing are frequently offered to provide students with insight into the changing marketing environment.

All course offerings are subject to availability of faculty and teaching assistants, and to sufficient student enrollment. Summer offerings are also subject to the level of funding provided by the University's summer school program.

Four Year Plan for students under UK Core requirements

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Imagine Your Future

Market Research Analysts

Market research analysts study market conditions to examine potential sales of a product or service.

Source: Bureau of Labor Statistics | Click the link for more info.

Median Salary


per year in 2018

Number of Jobs


in 2018

10 Year Job Outlook


new jobs (average)

Work Environment

Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.

Source: Bureau of Labor Statistics

Read More

Similar Occupations

Source: Bureau of Labor Statistics

  • Cost Estimators
  • Advertising, Promotions, and Marketing Managers
  • Operations Research Analysts
  • Economists
  • Mathematicians and Statisticians
  • Survey Researchers
  • Public Relations Specialists

Enhancing Your Time at UK

There are countless ways to “see blue.” on campus, but the best way to maximize your journey at the University of Kentucky is by engaging in an Education Abroad opportunity.

This will allow you to gain a global perspective and enhance future employability. As you take the first step towards investing in your future, we encourage you to take advantage of all the opportunities UK has to offer. Take a look at some of the options UK Education Abroad & Exchanges office suggests to complement your major! #SeeBlueAbroad

View Major Advising Page


Rachel Clark

Director of Recruitment

Gatton College of Business and Economics

Gatton College of Business & Economics


Other programs from the Gatton College of Business & Economics: