Develop the tools to succed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more.
Marketing graduates go on to careers such as marketing research, promotions, logistics, and sales positions with organizations as diverse as Enterprise Rental Car and Marathon Petroleum, and pharmaceutical sales.
Marketing students will learn about managing products and product lines, locating customers, closing sales, and establishing distribution systems. Students will also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis.
To earn the bachelor of business administration (BBA) degree in marketing, students in the Gatton College of Business and Economics must fulfill University Studies requirements (students enrolled prior to Fall 2011) or UKCore requirements (student enrolled Fall 2011 on), the College premajor and major requirements, and College core requirements.
Minimum Total Hours: 123University Studies Requirements UK Core Requirements
Requirements for the marketing major consist of at least 18 credit hours. There are three required courses:
MKT 310 Consumer Behavior (3)
MKT 340 Introductory Marketing Research (3)
MKT 450 Marketing Strategy and Planning (3)
The remaining nine (9) credit hours are selected from:
MKT 320 Retail and Distribution Management (3)
MKT 330 Promotion Management (3)
MKT 390 Special Topics in Marketing (Subtitle required) (1-6)
MKT 410 Personal Selling (3)
MKT 430 Services Marketing Management (3)
MKT 435 International Marketing (3)
MKT 445 Sports Marketing (3)
In addition, courses covering contemporary problems in marketing are frequently offered to provide students with insight into the changing marketing environment.
All course offerings are subject to availability of faculty and teaching assistants, and to sufficient student enrollment. Summer offerings are also subject to the level of funding provided by the University's summer school program.
Market research analysts study market conditions to examine potential sales of a product or service.
Source: Bureau of Labor Statistics | Click the link for more info.
per year in 2018
Number of Jobs
10 Year Job Outlook
new jobs (average)
Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.
Source: Bureau of Labor StatisticsRead More
Source: Bureau of Labor Statistics
There are countless ways to “see blue.” on campus, but the best way to maximize your journey at the University of Kentucky is by engaging in an Education Abroad opportunity.
This will allow you to gain a global perspective and enhance future employability. As you take the first step towards investing in your future, we encourage you to take advantage of all the opportunities UK has to offer. Take a look at some of the options UK Education Abroad & Exchanges office suggests to complement your major! #SeeBlueAbroadView Major Advising Page