Develop the tools to succeed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more.
Marketing graduates go on to careers such as marketing research, promotions, logistics, and sales positions with organizations as diverse as Enterprise Rental Car and Marathon Petroleum, and pharmaceutical sales.
Marketing students will learn about managing products and product lines, locating customers, closing sales, and establishing distribution systems. Students will also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis.
To earn the bachelor of business administration (BBA) degree in marketing, students in the Gatton College of Business and Economics must fulfill University Studies requirements (students enrolled prior to Fall 2011) or UKCore requirements (student enrolled Fall 2011 on), the College premajor and major requirements, and College core requirements.
Minimum Total Hours: 123
UK Core RequirementsCIS 110 OR WRD 110 – Composition and Communication I
(3)
CIS 111 OR WRD 111 – Composition and Communication II
(3)
OR
CIS 112 OR WRD 112 – Accelerated Composition and Communication II
(3)
ACC 201 – Financial Accounting I
(3)
ACC 202 – Managerial Uses of Accounting Information
(3)
ECO 201 – Principles of Economics I
(3)
ECO 202 – Principles of Economics II
(3)
B&E 105 – Technology for Business Solutions
(1)
MA 123 – Elementary Calculus and Its Applications
(3)
MA 162 – Finite Mathematics and Its Applications
(3)
OR
MA 113 – Calculus I
(3)
OR
MA 137 – Calculus I with Life Science Application
(3)
MKT 300 – Marketing Management
(3)
FIN 300 – Corporation Finance
(3)
MGT 301 – Business Management
(3)
MGT 340 – Ethical and Regulatory Environment
(3)
AN 300 – Introduction to Business Analytics
(3)
ECO 391 – Economic and Business Statistics
(3)
MKT 310 - Consumer Behavior
(3)
MKT 340 - Introductory Marketing Research
(3)
MKT 450 - Marketing Strategy and Planning
(3)
The remaining nine (9) credit hours are selected from:
MKT 320 - Retail and Distribution Management
(3)
MKT 330 - Promotion Management
(3)
MKT 390 - Special Topics in Marketing (Subtitle required)
(1-6)
MKT 410 - Personal Selling
(3)
MKT 430 - Services Marketing Management
(3)
MKT 435 - International Marketing
(3)
MKT 445 - Sports Marketing
(3)
In addition, courses covering contemporary problems in marketing are frequently offered to provide students with insight into the changing marketing environment.
All course offerings are subject to availability of faculty and teaching assistants, and to sufficient student enrollment. Summer offerings are also subject to the level of funding provided by the University's summer school program.
Market research analysts study market conditions to examine potential sales of a product or service.
Source: Bureau of Labor Statistics | Click the link for more info.
Median Salary
$65,810
per year in 2018
Number of Jobs
738,100
in 2018
10 Year Job Outlook
130,300
new jobs (average)
Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.
Source: Bureau of Labor Statistics
Read MoreWhile there are endless ways to create an unforgettable journey as a Wildcat, we can only think of one that gives you the chance to step outside the classroom and into exploring new parts of the world around you: participating in an Education Abroad opportunity! Whether it’s in a study, research, service, or internship program, taking your UK experience international with EA is the most hands-on way for you to expand your global perspective while making yourself a more well-rounded, marketable candidate to future employers no matter your field. As you take these first steps towards investing in your future, EA encourages you to take advantage of all the opportunities UK has to offer. Take a look at some of the many suggested opportunities UK Education Abroad & Exchanges has to complement your major! #ukyabroad
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Gatton College of Business & Economics
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