Gatton College of Business & Economics

Marketing

120

Total Hours

18

Marketing Hours

31

UK Core Hours

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Rachel Clark

Director of Recruitment

Gatton College of Business and Economics

Gatton College of Business & Economics

Program website

859.257.4627

  • BBA
Other programs from the Gatton College of Business & Economics:

Develop the tools to succed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more. 

Careers

Real-world preparation

Marketing graduates go on to careers such as marketing research, promotions, logistics, and sales positions with organizations as diverse as Enterprise Rental Car and Marathon Petroleum, and pharmaceutical sales.  

Classes & Requirements

What You'll Study

Marketing students will learn about managing products and product lines, locating customers, closing sales, and establishing distribution systems. Students will also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis. 

To earn the bachelor of business administration (BBA) degree in marketing, students in the Gatton College of Business and Economics must fulfill University Studies requirements (students enrolled prior to Fall 2011) or UKCore requirements (student enrolled Fall 2011 on), the College premajor and major requirements, and College core requirements.

Minimum Total Hours: 123

UK Core Requirements

Pre-Major Requirements

CIS 110 OR WRD 110 – Composition and Communication I

(3)

CIS 111 OR WRD 111 – Composition and Communication II

(3)

OR

CIS 112 OR WRD 112 – Accelerated Composition and Communication II

(3)

ACC 201 – Financial Accounting I

(3)

ACC 202 – Managerial Uses of Accounting Information

(3)

ECO 201 – Principles of Economics I

(3)

ECO 202 – Principles of Economics II

(3)

B&E 105 – Technology for Business Solutions

(1)

MA 123 – Elementary Calculus and Its Applications

(3)

MA 162 – Finite Mathematics and Its Applications

(3)

OR

MA 113 – Calculus I

(3)

OR

MA 137 – Calculus I with Life Science Application

(3)

Gatton Core Classes

MKT 300 – Marketing Management

(3)

FIN 300 – Corporation Finance

(3)

MGT 301 – Business Management

(3)

MGT 340 – Ethical and Regulatory Environment

(3)

AN 300 – Introduction to Business Analytics

(3)

ECO 391 – Economic and Business Statistics

(3)

Major Requirements

Requirements for the marketing major consist of at least 18 credit hours. There are three required courses:

MKT 310 - Consumer Behavior

(3)

MKT 340 - Introductory Marketing Research

(3)

MKT 450 - Marketing Strategy and Planning

(3)

The remaining nine (9) credit hours are selected from:

MKT 320 - Retail and Distribution Management

(3)

MKT 330 - Promotion Management

(3)

MGT 390 - Special Topics in Marketing (Subtitle required)

(1-6)

MKT 410 - Personal Selling

(3)

MKT 430 - Services Marketing Management

(3)

MKT 435 - International Marketing

(3)

MKT 445 - Sports Marketing

(3)

In addition, courses covering contemporary problems in marketing are frequently offered to provide students with insight into the changing marketing environment.

All course offerings are subject to availability of faculty and teaching assistants, and to sufficient student enrollment. Summer offerings are also subject to the level of funding provided by the University's summer school program.


Four Year Plan for students under UK Core requirements

View PDF

Imagine Your Future

Market Research Analysts

Market research analysts study market conditions to examine potential sales of a product or service.

Source: Bureau of Labor Statistics | Click the link for more info.

Median Salary

$63,120

per year in 2018

Number of Jobs

681,900

in 2018

10 Year Job Outlook

139,200

new jobs (average)

Work Environment

Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.

Source: Bureau of Labor Statistics

Read More

Similar Occupations

Source: Bureau of Labor Statistics

  • Cost Estimators
  • Advertising, Promotions, and Marketing Managers
  • Operations Research Analysts
  • Economists
  • Mathematicians and Statisticians
  • Survey Researchers
  • Public Relations Specialists

Enhancing Your Time at UK

There are countless ways to “see blue.” on campus, but the best way to maximize your journey at the University of Kentucky is by engaging in an Education Abroad opportunity.

This will allow you to gain a global perspective and enhance future employability. As you take the first step towards investing in your future, we encourage you to take advantage of all the opportunities UK has to offer. Take a look at some of the options UK Education Abroad & Exchanges office suggests to complement your major! #SeeBlueAbroad

View Major Advising Page

Contact

Rachel Clark

Director of Recruitment

Gatton College of Business and Economics

Gatton College of Business & Economics

859.257.4627

Other programs from the Gatton College of Business & Economics: