College of Communication and Information

Integrated Strategic Communication (ISC) - Minor


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Integrated Strategic Communication (ISC) provides students professional preparation for careers in the areas of account management, creative advertising, public relations, and direct response communication. The 18-hour ISC minor offers students an understanding of the general principles of integrated strategic communication. The minor is open to students who are not currently majoring in ISC, who wish to enhance their degree program with credentials in strategic communication approaches for the commercial and not-for-profit world. 

Integrated Strategic Communication Minor Requirements

Minor Pre-requisites (6 credit hours)

  • ISC 100 - Introduction to Strategic Visual Communication
  • ISC 161 - Introduction to Integrated Strategic Communication

Minor Requirements (3 credit hours)

  • ISC 261 - Strategic Planning and Writing

Minor Electives (9 credit hours)

Select one course (three credit hours) from the minor international list below: 

  • ISC 319 – World Media Systems 
  • ISC 381 – International and Cross-cultural Advertising 
  • ISC 382 – Global Public Relations Strategies 
  • ISC 583 – Special Topics in Education Abroad 

Select two courses (six credit hours) from the minor elective list below: 

  • ISC 311– Ethical, Legal, and Social Issues in ISC 
  • ISC 325 – Strategic Audience Insights 
  • ISC 341– Strategic Public Relations 
  • ISC 351– Integrated Strategic Communication Management: The Case Approach 
  • ISC 361– Direct Response Targeting: Media and Database Management


Lindsay Vance


(859) 218-3613

College of Communication and Information

310M Lucille Little Fine Arts Library