Table of Contents
Last updated February 14, 2001
SPRING 2001 THEORY WORKBOOK
Message Context Defined
There are two types of messages, nonverbal and verbal. Examples of nonverbal communication are facial expressions, posture, gestures, tone of voice, touching, spacing and systematic use of time. Verbal communication can be divided into three disciplines; syntactics, semantics, and pragmatics. Syntactics is the relationship between words, and semantics is the relationship between a word and what actual object that word represents. Pragmatics is the relationship between words and behavior. We as communicators manage messages through verbal and nonverbal communication to create meaning in a given context.
Persuasion In The Interpersonal Context
When in this context, one person is attempting to induce change in the belief, attitude, or behavior in one other person. For example: You persuading your Dad to give you money.
Persuasion In The Mass Context
When in this context, one person is attempting to induce change in the beliefs, attitudes, or behavior of a group of people. For example: A charismatic speaker, like Martin Luther King.
Tidbit: Interpretation of theories can fall into several contexts, it depends on how you interpret the theory.
List of Representative Theories