What inspires your research?
Why should people care?
Who benefits from your results?
How does your research make a difference in the world?
Why are some messages more effective in producing change in people's attitudes, knowledge, and behavior?
These are some of the questions that continue to guide my research program.
As you can see from reviewing my CV, I'm primarily interested in exploring how (and why) messages impact attitudes and behaviors in instructional, organizational, health, and other applied communication contexts.
This project involves the categorization and synthesis of instructional communication research published in the past fifteen years (over 500 publications!). I'm collaborating with two of our doctoral students, Kody Frey and Nick Tatum.Read More
This study seeks to clarify Janis' Groupthink hypothesis--which describes faulty group decision making as a consequence of highly cohesive groups--by testing the relationship between cohesion and groupthink in undergraduate collaborative teams.Read More
This project focuses on developing an undergraduate quantitative communication research methods textbook that provides students with the knowledge to explain how people come to understand, organize, and use information contained in messages.Read More