Graduate Certificate in Integrated Strategic Communication

After completing this graduate certificate, among other competencies, students will be able to:

• Develop high-performing integrated strategic communication plans using well-executed digital strategies.
• Consult on the best practices of search engine optimization (SEO), pay-per-click advertising, social media/mobile and email marketing.
• Turn data into meaningful insights through Google Analytics, social media sentiment analysis, and social network analysis.
• Create an integrated digital media campaign through real-world simulations.
• Apply social media’s core concepts in regard to public relations and advertising concepts to provide counsel to organizations.
• Create social and digital messages for organizations based on a set strategy and specified targeted audiences.
• Evaluate the effectiveness of digital and social messages for organizations.