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Transforming the Winslow Property

A new home for esports.

UK, Gen.G Team up to Create New Opportunities for Students

What will the University of Kentucky's new partnership with Gen.G mean for students? Watch why these UK students think the initiative will utilize the popularity of Esports to build stronger communities on campus.

Academic Development

Starting later this year, the University and Gen.G will serve as host for a periodic speaker series on campus, featuring leading gaming and esports executives, athletes and content creators. The series, which also will be streamed globally, will showcase content that is customized for students and alumni from relevant university majors and degree programs.

The university also has begun strategic planning for a gaming-focused certificate program and a strategic partnership with the Gen.G Elite Sports Academy for international students interested in unlocking better academic opportunities through esports. UK will work with faculty leadership for the necessary review and approvals.

2 male students gaming in an arena

Community Development

UK will initiate an open platform for Kentucky high schools, giving local teenagers a head start on careers in the global gaming ecosystems. The platform will kick off with gaming-related programming at Big Blue Open House events this fall.

Other programs also will develop gaming and esports content to serve UK’s public service and philanthropic efforts, including UK’s DanceBlue, student-run philanthropy and Gen.G’s groundbreaking Player Wellness Campaign (announced earlier this month).

And UK and Gen.G will further leverage the partnership to develop specialized programming at the University’s innovation lab, scheduled to be opened in Summer 2020 at the corner of Winslow and South Limestone. The Winslow site will host additional parking and retail spaces, as well as a hub for creativity, technology, and entrepreneurship in UK’s expanding innovation corridor.

student wearing gen G jersey talking into a microphone in a group of people

Professional Development

The University is committed to developing the leading university conference serving the gaming and esports ecosystems. The inaugural event, scheduled for Spring 2020, will convene relevant thought and business leaders annually to explore the industry’s most pressing issues and facilitate the entry of UK students into tech-forward careers in gaming.

Moreover, later this year, UK will launch the inaugural Wildcat Alumni Gaming and New Media Series that will connect the university’s alumni in major cities around the United States with thought and business leaders from the gaming and esports worlds. The 2019-20 series will begin with an event in New York City the week of Nov. 4, and will include events in other communities later in the academic year.

female student gaming at a desk

Esports in the News

Campus News University of Kentucky Partners With Gen.G to Build Community Through Games Oct. 21, 2019

As part of strategic efforts to leverage technology to maximize student success and build community, the University of Kentucky today announced a partnership with the global esports company Gen.G to build a first-of-its-kind global gaming and esports program.

Campus News UK, Signet Real Estate Group Break Ground on $34M Mixed-Use Parking, Innovation Center Sept. 4, 2019

University of Kentucky and Signet Real Estate Group have broken ground on a mixed-use parking facility in Lexington that includes over 900 new parking spaces and over 23,000 square feet of innovation and retail space that will revitalize one of the main corridors into the UK campus, located at the corner of S. Limestone and Winslow Street.

Campus News UK Launching 'Smart Campus' Strategy April 30, 2019

The University of Kentucky is launching a nationally recognized Smart Campus digital strategy over the next three years that focuses on the institution’s goals of increasing persistence and graduation rates, while preparing students for lives of meaning and purpose.

Blogs Transforming the Winslow Property Feb. 25, 2019

Last Friday, we presented to our Board of Trustees our vision to transform a critical entrance to our campus, make critical progress on our Transportation Master Plan (TMP), and further support our community’s needs as we move forward with a public-private-partnership (P3) pre-development agreement with the Signet Real Estate Group.

Campus News Re-imagining Winslow Street Properties to Create Innovation Corridor, Expand Campus Parking Feb. 22, 2019

The University of Kentucky announced Friday steps to re-imagine a critical piece of property to establish an innovation corridor and significantly expand parking for the campus.

UK Brothers Advance One Step Closer to Becoming 'Heroes of the Dorm' April 7, 2017

A team of University of Kentucky undergraduates has advanced to the semifinals of "Heroes of the Dorm," an international video gaming tournament centered around the popular online game "Heroes of the Storm."