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Marketing to Restaurants

Restaurateur and chef interest in serving locally grown cuisine is one of the most commonly documented trends in the American restaurant industry over the last decade. 

 

3 Reasons Chefs Want Local

  1. Locally grown foods are fresher and have a higher or better quality.
  2. Customers have requested local products, especially after the restaurant has previously carried local foods for a period of time
  3. Unique or specialty products are available locally

 

 

Keys to Restaurant Sales Success

  • Develop relationships with chefs
  • Understand the effects of pricing on their financial returns
  • Manage potential risks from a new or developing market channel
  • Prove reliability by offering consistent product quality and superior service to chefs and restaurants