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Hosted by the Offices of Marketing and Brand Strategy and Public Relations and Strategic Communications, this in-person event will bring together marketing and communications professionals from across campus to hear from leaders about institutional priorities and learn from one another as we look forward to the 2021-22 academic year.  

A light breakfast and lunch will be included in this full day of programming. There will also be an opportunity for socializing during a happy hour at 5 p.m. Please RSVP by July 16th.

 

Date and Location

Tuesday, Aug. 3
8 a.m. – 3 p.m. 

Gatton Student Center, Ballroom A

 

 

Registration for this event is closed.

8:00-8:25— Check-in/light breakfast

8:25-8:30— Welcome and overview

8:30-9:30— Dr. Eric Monday, EVPFA State of the university, budget and goals

9:30-10:15— Jay Blanton, Chief Communication Officer Communication Plan to support the university’s goals

10:15-10:30— Break

10:30 – 11:15— Julie Balog, Chief Marketing Officer Branding Updates and Overview to support the University’s goals

11:15-12:00— Tyler Gayheart, Executive Director, Enterprise CRM & Salesforce Operations, and Andy Shooner, Web Manager Understanding the Digital Experience

12:00-12:15— Break

12:15-1:15— Birds of a Feather Luncheon (tables with specific topics will be available; participants choose a table based on the subject they want to do a deeper dive around).

1:15-2:15— BOF high-level report outs (a moderator will share a couple of key takeaways from the discussions that will help us map out our next series of meetings and discussions)

2:15-2:45— Next steps and wrap up

 5:00-6:30— Social hour at The Cornerstone